Revamp Design & Win Customer Hearts

You stand a better chance of winning a client/ customer if you portray 3d imaginary in view of the fact that it could be used as a marketing tool. Companies ask us for 3d modeling because they are vividly aware of the fact that the experience of going through 3d modeling is compelling.

Results of 2d/3d modeling could be seen in movies, animations and video games. However, we create 3d representation of any surface in simulated 3d space. Before we start any 2d/3d design project, we have a plan which includes scope of project, budget, resources, and timelines.


Concept and Storyboards

Production of 3d design starts with the conceptualization of ideas before they get their visual form. Technical requirements once laid down, storyboarding is the next step. They are hand drawn versions of the video in which actions and dialogues, if any, are mentioned along with screens description.

A series of pictures depicting the story in two dimensions. Time is the first dimension which shows what happens first, communication is the next dimension where images are specified with the written or VO content along with visual transitions and effects to tie all images together.

3D Modeling

Building props, characters and environments start after storyboards approval by the client. For creating a 3D model, we take simple object ‘a primitive’ and make it ‘grow’ through modeling. Primitive can be anything from a vertex, edge, spline, to polygons. Depending upon the chosen 3d software, a primitive can be manipulated in many ways.


Texturing and Skinning

Giving shape to 3d models is what texturing stage is all about. 2d images could be overlaid to add colors and textures. This practice is named as ‘mapping’, in fact model color comes after it. We draw these maps in Photoshop and make illusions of textures onto the models.

A structure is put into a 3D character before moving on to next step. This step is often termed as ‘rigging or skinning’. It’s the process where we attach the 3d model rigged skeleton in order to manipulate controls of the model via rig.


During this step, a 3d object becomes able to move. Animator starts manipulating the object frame-by-frame. We do apply other methods like objects placement on spines, setting curve for character to follow etc. Motion fluidity, time and expressions of the character consumes most of the time. Depending upon the requirement of the client, we devise our animation strategies.



Before rendering, our work goes through lighting phase where each environment and character light is being assessed and improved. Then comes, camera settings where lens controls, aperture etc. In 3d, we can position one or more cameras at different positions.

Lastly, we render all the information present in the files into a single film frame. It is the crucial step in 3D production process. Rendering calculates each frames’ pixels, models, materials, lighting and effects. It takes professional handling to create final render of the project and that’s what we do.

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