How Big Data Helps in Smart Customer Targeting?
Marketers have moved forward from traditional ways of marketing. With the advent of digital marketing, every step of a customer journey can be analyzed. And the accuracy level of customer engagement has improved with the help of predictive analysis, one of the big data techniques.Methods of identifying the right target audience vary from one firm to another. However, big data analytics has made it easy yet time savvy. Previously heavy research was used. The approach was to look into past performance and comparison of campaigns. Given the amount of content/data is produced daily, only the most efficient and well-crafted reaches out.
According to stats, only 5% of the 90% of the branded content garners attention. Rest goes unnoticed. What’s the reason behind? Consumers can consume only as much as they can. Demand stays the same whereas production is more.All kinds of data produced and kept in record every year, collecting and analyzing such information will give business insight into what sells the best. Even such data can be used for making future predictions based on old customer behavior and patterns.