How Can I Track PayPal Transactions for Ecommerce Store?
PayPal is one of the most accepted and popular ways of transferring payments online. E commerce websites have PayPal integration but tracking the transactions exactly is one of the tricky tasks.Best way of tracking payments of PayPal is through Google Analytics. Send details of the user to PayPal and then send confirmed sales back to GA. This allows the merchant or the ecommerce store owner see the transactions, behavior and the channel's acquisition. PayPal is the fast and easy way of securing payments online. However, it isn’t like copying and pasting the tracking code into the PayPal account. After the customer pays via PayPal account, a user gets a ‘thanks’ or ‘order confirmation’ on the website page. Reporting the number of orders confirmed is hard to evaluate through this behavior. We may not be reporting the right figure because after the successful transaction, a user may not reach the website again. Also, if we calculate the numbers clicking through PayPal, again we may be over reporting the numbers as some may go back or exit the purchase cycle. Both of the above options are not helpful. So, let’s move towards a solution.