Ecommerce Marketing

ecommerce marketing channels

Choose the Right Marketing Channel for an Ecommerce Business

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Marketing doesn’t follow any formula, rather you must try a lot of mix and match of direct and indirect marketing channels for driving traffic and sales for an ecommerce business.

You have many options of marketing channels and it’s just a matter of time that you can climb the ladder of success. How? Find which platform best serves your business cause/purpose.

Build a Website First

Probably, you will be inclined towards free marketing channels i.e. social media. But believe it or not, developing a website is something which pays really good. Now the case is how?

If you set up a business on any other marketing channel for business promotion, visibility and reach, what the point? There must be a website where all of your customers can go and check all of your products. Potential customers don’t convert with first interaction.

A website provides ample opportunities for a customer to convert. Leads can better be handled over the websites. They build trust too, as a website is a place where a client/customer can actually see the contact details like numbers, addresses, emails etc. also testimonials and reviews.

Go for Free-and-Easy Marketing Channels

After website development, now is the time for free and immediate channels for marketing.

Social media is the ultimate answer here. You can’t get any reasonable traffic than the social media especially if you want viral products/posts.

Get listed on directories like Google My Business, Google Maps, Yelp and the niche specific directories.

Thirdly, build relationships with influencers as they are building blocks for penetrating into the market easily.

Blogging, SEO, Video Publishing

These three are free but not so easy for making the marketing happen. Simply because every second digital marketer is adopting these channels. However, that doesn’t mean you skip any of them.

Blogging will help you get into the searches as a user searches for a related term. People search online and that’s how they find blogs of their need.

SEO is another organic method but it takes time. It is part of blogging, as SEO without quality blogs is impossible. With time, your valuable blogs with SEO will pay off.

Video publishing is another free channel for marketing. Though this channel too consumes time but you don’t need to hire a professional video maker or even need a fancy camera.


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4 Powerful Tips for Magento 2 Web Store Optimization

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Be it a grocery or a food, or literally anything, online stores have made utilities’ access easy. Launching Magento ecommerce store isn’t sufficient for driving more sales. Rather keep the store upgraded and optimized.

We all know Magento is the most popular ecommerce store. It powers a majority of the ecommerce stores online. Through our experts’ experience, we can offer you some powerful tips for Magento 2 web store optimization.

1- Use Premium Hosting Plans

A powerful hosting plan is the best for keeping Magento 2 store up and running. Magento is all about hosting and if you are opting cheap plans, don’t be surprised with poor performance of a web store.

Specially, if you have large product inventory, and good user base, don’t compromise on cheaper hosting plans.

2- Use high-quality images and videos

Multimedia elements like images, videos, gifs, gallery, etc. are important part of any online store. If you are displaying poor quality image or video, how could you expect a good branding or impression on a customer.

Ultimately, user gets impressed with the product quality. Think of customer behavior like a cycle.

Visually improved website increases the SERPs results. Do consider image or video size. It affects the web page loading directly. Customers leave pages which take more time in loading.

3- Web theme impacts user experience

Simple yet functional theme of the website causes a positive impact on the user experience. Sometimes optimizing a web theme slows down the website and makes web store crawling harder.

Choosing one of the best themes for a website is not difficult for a web store owner. If he is well-versed technically, he can choose the theme better. Hire Magento expert, it's advisable.

4-Page load speed

Issues like delayed caching, high load time, etc. can be resolved by using Magento extensions. There are a lot of handful extensions out there in Magento store and are for free. Full Page Cache and Varnish, Turpentine etc. are few extensions for use....

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How I Can Convert Holidays Emails Well?

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Holidays are here and just like 2017, you can expect earning millions during each day of November. This is not just a random statement. Emails attracted 20% more traffic to websites last year during the holiday season.

Also, stats show us that email marketing/holidays emails generated 25% sales on Cyber Monday in 2017. While retailers do prepare themselves for big season holiday sales, they not only try selling through their physical stores but online sales are equally as important.

For engaging and conversion focused emails, there are number of tactics for holidays emails conversion.

Highlight your edge, the only benefit you’re offering

During the holidays season, there are discounts on almost each and every brand selling online. Amazon alone accounted for 50% of the online sales happened last year. Basic question is, why somebody picks you when there is another popular option available? Finding your competitive advantages is critical in selling online. Do highlight your ‘offering’ in the email visibly well. For instance, free returns, satisfaction guarantees, price guarantees, complimentary gift wrapping or any direct contact information.

You name all these given instances ‘value-adds’ as they overcome customers’ barrier in making a purchase. Always remember, some customers are seasonal shoppers. And they may be waiting for your email reminder.

Right Incentive, discount trends

Last year following discount trends were popular: in-store exclusive discounts, free gifts with tiered discounts, and category-specific sales.

Everyone is offering discount, it is the best time of the year and we all know it. Offering a free gift on a purchase can be tiered with discounts. Retailer knows the price of the free product and he can use this way for selling even an expensive product. More like, convincing a customer that it’s a good trade.

Use personalized product recommendation emails

Engaging a person through email noise is difficult as mostly such emails fall into promotion sections of the email. However, personalized product recommendation emails are reported to be a pulling factor for customers buying stuff online.

Use personalized product recommendation in your emails and website both, it offers trust and plays as a useful trick.

That doesn’t mean you stop sending promotional emails. You can do product recommendation trick on emails with order and shipping confirmations, post-purchase or welcome emails.


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3 Timeless Ways for Improving Conversions of Product Pages

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One of the neglected parts of the sales funnel is the product page. It’s where the customer decides whether he needs a product or not. Hire ecommerce experts because they do not just focus on checkout pages, but an insight into product pages too.

Why do product pages exist? They tell customers how the products are awesome and how they will address customers’ pain points. List all the problem-solving features along with the product so that a customer can make a buying decision.

Beautiful and professional photos of the product and well-written descriptions are important but there are certain other timeless ways for improving on product pages.

1- Make product value clear, don’t leave visitors in suspense

You may have a lot of product details for the single page but never ever leave your potential customers in suspense. Display all the information as customers are just a click away from moving out of your page.

Make it very clear what the product is about and do it quickly. A single product page must show what it’s meant for.

Bellroy clearly applied this rule and provided a distilled summary in a demo format. They used interactive gifs for that matter.

2- Be vigilant regarding user concerns

Answer user concerns and if possible give the demonstration. If the product idea is unique, demonstration of a product becomes vital for a product page. Look for your customer motivations when they buy a product. Not only a product must look good but the product must show practicality.

Sidebelts has a product ‘survival belts’ where they displayed the product description copy in high function diagram. If they didn’t have put the information that way, customers may have been more concerned for the functions rather than the overall feel and aesthetics.

3- Unleash customer imagination

If you have witnessed the Oreo marketing, putting this example under this header is like doing justice to it. Focus of the Oreo product page is, how their cookies unleash eater’s imagination and makes him happier.

There are series of featured videos on the product page and one with the lyrics "It's so easy to let your imagination go when you play with Oreo," suggesting an age-old way of eating Oreos. This page took creative yet bold approach.


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How to Validate Ecommerce Product Ideas? Secret Tips

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Crucial aspect of building a business is validating the demand of the product. What’s more discouraging is waste of money and effort when the product launch fails. Hire ecommerce experts for the service before launching an ecommerce product.

You can’t just launch anything out of your interest, find the market gap and capitalize on it. We know few simple tips for product market validation.

1- Make few initial sales

Try making few initial sales for product validation. Nothing is as important as customer exchanging money for value. Talking to your potential customers is part of building a business. But you are running product validation on assumptions until and unless customer hands money for a product.

A/B testing in ecommerce product sale is vital. Don’t underestimate the power of your product if you truly believe in it. However, if you are successful in making sales to total strangers, your product is consumable.

2- Look at your direct competition closely

Research when you are in ideation phase and see which products are selling the most. Exploring the market gives confidence in the solution you are working and help you mitigate risk. This saves you from investing too much money and effort into something not viable.

Evaluate the market demand and one best way of doing it is looking closely at your direct competition. Also, if there are competitors out there, it proves there is enough demand for a product. Businesses which don’t make money, don’t stay. See how long your competitors are staying in the market and what efforts they made while they struggled.

3- Analyze demand and search volume

Another way of assessing the product validation is analyzing demand and search volume. By now, you know about your competitors, next step forward is taking a closer look into the interests of potential customers. Hire ecommerce experts as they are good in evaluating demand and search of the product.

Or, simplest way is, open Google Trends and see when people buy the product over the period of time. Know where the market is heading, helps in making informed decisions. Also, it helps in seeing if the product idea trending up or not.

Second tool is Google Keyword Planner. Place search terms and see traffic volumes against them. Total number of searches are displayed against each phrase/keyword in the tool.


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3 Ecommerce Marketing Truths You Can’t Ignore

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You come across series of keywords when you search for ecommerce marketing. Such as growth, conversion, and traffic. Strong digital presence is inevitable in ecommerce industry.

Before ecommerce marketing, website design and development must match with user criteria. We personally suggest do not pick time-consuming option of building a website from zero. There are ecommerce frameworks, hire Shopify expert or hire Magento expert as they know how to build a user-friendly website in a matter of no time.

Once done with the website design and development part, go head over heels for its marketing. Let us share some ecommerce marketing truths.

1- Answer customer concerns, be relevant and resonate emotionally

An obvious and simple thing you already know. But the more we go in depth, we can witness its complexity in implementation.

Ecommerce businesses change user behavior and if they wish so, they must work on product development and marketing based on user.

Your user is your ‘source’ of new idea and next experiment. User needs, thoughts and desires are motivation for building any product.

Already know that? Yeah, the statement we shared above is as old as time.

But look at it from a different angle. Pay attention to the surrounding environment of the customer where he lives in. They are distracted, overconsumed and on a move.

Do you know attention span of a consumer shorten over time? Be relevant and tackle personal personas. The way of selling a Mercedes SUV to a parent is drastically different than selling it to a CEO. When you are describing car to a mother or a parent, you will describe car LED lights as safety features but for a CEO you’ll claim the feature unique.

Not just relevant but resonate emotionally with the product. Made them feel that the product is manufactured for them.

2- Research and test, big data possibilities

Daily we consume so much data online and clearly, data can give us a right direction towards marketing. However, it can't give a straight-forward approach as in ‘best practice’.

Think of your key performance indicators twice. Number of views, clicks, visits and time spent on the website.

Metrics sometime give an impression that everything is going in a right direction. But one thing that metrics or data can’t tell is the experience as if user likes it or not. Maybe user visited a website once and never returned. Or they had spent a lot of their time on a website just because they were confused.

Find correlations in qualitative and quantitative user data.

3- Success is the result of the choices you make

McDonald's once tried launching pizza and there was number of years involved in the effort. Problem was, they ‘assumed’ and didn’t bother asking ‘do my consumer need it?’

If you ignore your business foundation / USP and customers, and launch products on assumptions (without running experiments), they fail.

One of the amazing things we heard in the recent past from a Principal Designer is ‘concepts don’t fail; executions do’. You succeed by failing.


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4 Tips on Selling Expensive Ecommerce Products

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‘I can’t buy this product’, price is one of the preliminary things user concerns the most. No marketer wants customers think of their ecommerce product as ‘cheap’ or expensive’.

If a product is not doing well on an ecommerce website, one of the first things we think of is the price. But interestingly this is not the real reason why your products don’t sell.

User interface, projection of products, navigation and tons of other factors play their part in consumers’ purchase journey. Hire ecommerce experts for design and development.

However, there are some smart ways of selling expensive ecommerce products online.

#1 Tip Discounts and sales

You can’t avoid the fact that low price competitor is always there in the market. Discounts and sales are a great way of attracting customers. Your prospect may ask for a discount because of the competitor’s cut off in price but resist the temptation of price reduction. Value your products as they are of high quality and the price must justify.

Customer signing up for a service or long-term contract deserves some sort of discount. There must be a ‘reason’ why you offer discount. Asking prospects for earning a discount makes your product more valuable.

#2 Tip Compare value with market competitors

Product comparisons are something of trustworthy for buyers. Being a smart marketer, build comparisons around value and not price.

A customer must understand what features and benefits he is buying along the product.

Also, there are chances that your customers had bad experiences with the low-cost product already and they are looking for a value.

#3 Tip Position price of products

Make a product look desirable by placing more expensive products with it. Research has proved that placing low price item in between expensive products makes it look attainable.

Break price into weekly, monthly and yearly basis if there are installment plans. This technique works really well for huge or expensive products.

#4 Tip Encourage customers for product engagement

Low price vendors develop sense of urgency for their products by using CTAs like ‘buy now’, ‘limited stock’, ‘buy right now or regret’ etc.

If you are one of the vendors who are very sure about the product quality you sell, don’t follow the spammy marketing tactics. Encourage your customers take time and do their research for the product. Here, you are not asking for comparison with other brands in the market, but you are asking them for checking out the details of your product.


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How to Push Customers for Mobile App Spending? Tips Nobody Will Share

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Customer acquisition brings more sales and profit. We hear this over and over again but fact is, mobile app spending through current customers is more only if you keep on improving the customer experience.

Sales generation is a daunting task, but there are many ways of making it easier. Encouraging customers for mobile app spending is one of the ways.

Mobile usage is on the rise and stats suggest us that 62% of the purchases completed through smartphones in the last months. Mobile commerce will go up to 54% by 2021 in US as per the stats we researched. And this is no surprise for us because we are using smart devices more than we were in the past.

If you start encouraging your customers to buy from you, you’ll make handsome money. Hire mobile app design expert for better insight. For now, we have two useful secret tips often marketers and mobile app designers overlook.

1- Convert Your Mobile Site Visitor, Ask for Mobile App Download

When existing or a new customer visits your website, ask him for the mobile app download. Jet mobile app is an example here.

mobile web vs app

The mobile app tripled downloads just by implementing this strategy.

Sure your mobile site customers are spending money on product purchase. But if they get an easy purchase option, the mobile conversions will double.

Apps make the purchase easy. On mobiles, customer information stays stored and he doesn’t have to feed the information every time he buys.

Mobile app also opens up more payment method options. Like Apple Pay, PayPal etc. Ease of checkout is the point here; this makes customer shop frequently.

2- Sending Out Push Notifications

Customers may stay dormant even if they download the app. Keep them active on the app so that they could avail your offers, hence sales. Push notifications are one of the great ways for this purpose.

However, use push notifications strategically otherwise this method would backfire. Nobody likes their phone buzzing all the time. See the peak times of your customer visit and optimize. Only send useful information which is dire.

Send sale offers, discounts, coupons, or anything like that, it will work.

The strategy is much more effective than text messages and emails. Text promotions are considered spam and emails may not be read but push notifications are the best open rate so far.


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How Pinterest Marketing Can Get More Traffic for an Ecommerce Business?

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Ecommerce store owners should capitalize on all social platforms which are visual in nature such as Pinterest. That’s the place where their products can shine. It is quite a frustration if any of your social media platforms isn’t performing. The best channels like Facebook, Twitter, and Instagram have their own metrics and no one can go beyond driving maximum number of traffic.

Pinterest Marketing

Lifespan of Pinterest pins is more than any other social medium that is the reason why, place a long term strategy for your business here. Don’t run for short-term results. Ecommerce business owners must start with customer relationship building.

Excellent Reach and Engagement

Pinterest doesn’t depend on the number of account followers, content reach is higher and seamless. Even the user who is not a follower can see your posts. This means, if you don’t have followers, you can still reach to large number of audiences and improve on engagement.

Get Early Mover Advantage

The platform is still not crowded and you can have early mover advantage. Think of your business the first one in your niche entering into Pinterest marketing and now think of the edge you will probably get out of it. Early movers will seek rapid growth because of new customers, and endless possibilities of converting them.

Buying Cycle Stages Reduced

One of other advantages of using Pinterest is, buying cycle stages are no more the barriers. You can sell directly. On other social platforms, there are stages like awareness, consideration and purchase. In conversion optimization, this is often considered as eliminating sales friction. A user sees a product and if he likes, he can purchase.

Use Pinterest Button

On your ecommerce website, use Pinterest button. It will help in getting third party endorsement. Posting the Pinterest button on product pages will help visitors pin them on their Pinterest boards. Hire web designer for a better opinion on product pages layout.

Build Smart Boards

Each board represents a separate theme. Don’t post everything under one board. Segregate and post smartly. It turns out that when a business post in different boards, the interest level of surfers’ increase. Also, only add prices of those products which are always in stock. You don’t want customers losing excitement because you don’t have the product.  ...

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Boost Ecommerce Sales with These Instagram Marketing Tips

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Instagram is a power player for ecommerce marketing keeping in view that it has 500 million monthly active users. Moreover, around 300 million users actively using this social platform daily.

This puts Instagram at the forefront of the social media marketing.

Do you know about 68% of the users engage with the brands daily which is 8 times greater in comparison to any other social media platform? Utilize Instagram for surging sales.

We have a list of tips for e-commerce sales boost.

1- Strategic Use of Hashtags

Hashtags will help you increase engagement, improve traffic and conversion. But the question here is, are you making the best use out of the hashtags?

According to research, 7-10 hashtags per post performs best and increase the possibility of reaching more people. However, these are stats, and we would encourage you to vary the number of hashtags per post and see results.

Hashtags should be posted in the comments and not in the post. As put by marketers, they are meant for search and exploration. Do mix and match but never use irrelevant hashtags.

Use Instagram search bar for discovering the niche, or targeted keywords / hashtags.

2- User Generated Content (UGC) for Branding

Word of mouth travel faster than any other form of branding or marketing tactic. One of the useful ways for such marketing is user generated content campaigning.

For example, you have a clothing brand. You can start a campaign where your users post pictures of wearing your clothes. This builds trust, improves brand awareness and reach.

3- Don’t Be Too Pushy or Promotional

No doubt posting all about your products may work well for you but it may not for others. Sometimes, taking a step back is a better way of engaging your audience. Posts involving nature, food, pets, people, team gestures etc. are more likable. Try some of such posts. Diversifying the content strategy is wise. Your audience will comment and participate more.

4- Effortless Buying, Shop Now Button

When you want your user take action, make it easy for him. There is a ‘Shop Now’ feature on Instagram which reduces the product buying steps. That means a user can buy right away - what’s more amazing than that. Post product images of good quality with call to action (CTAs). Ecommerce buyers are increasing on mobile and such posts if effectively used can generate more revenue.


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