Ecommerce Store

How Can I Build an Email List of Subscribers Before Launching a Shopify Product?


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Preparing an email list of subscribers before launching a product is a wise move. In fact, in the recent past, we have seen many such successful products. Through emails, you can get the feedback before actually the product into the market.

We can say, testifying product over email is not a bad idea. Rather, it may help in improving some of the features you are in doubt.

Also, email marketing may help in the conversion of customers. Or an input source for soon-to-be-customers. Customers are the best critics; they can better tell what should be part of the product.

Here is the list of some tactics for the growth of ecommerce sales via an email list.

Start with the giveaways

For rapid growth of subscribers, try hosting giveaways in email marketing. Why giveaways? People love free stuff, and before launching a product, giving free products is a plus.

Offer deadline driven giveaways for the cultivation of urgency and spread of word. To get more virility, partner with influencers as they are a great source of branding.

If your product isn’t ready, you can leverage through your partner’s product prizes.

Filter the list of people who actually are interested into your business

A lot of people may get attracted simply because you are offering a free stuff that means, you may attract many just for the sake of free stuff.

In order to filter only the ones interested in your business, prepare an email and send it to the list of giveaway people. You may face subscription rate really high. But that’s okay. This way you know who you will target in future.

Build a ‘coming soon’ as landing page

As your full website design and development may consume time, till then you can build a simple coming soon page. That page may contain a field of email and a ‘subscribe’ call to action.

This way you can collect emails of potential customers.

Referral reward program

Along with coming soon landing page, you can go with the second page of referral reward program, which you can also use in email marketing. There you can have a shareable link. More people subscribe to that link, the entrant will earn more points or bigger prize.

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ecommerce marketing trends in 2019

3 Ecommerce Marketing Trends to Watch Out in 2019


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One fact is true for sure i.e. the way you do marketing today may not cause any effect tomorrow but it pays off. Especially if you planned considering your target audience.

In 2019, you may hear about more implications of artificial intelligence, virtual reality and influencer marketing in ecommerce marketing trends. Although, we witnessed such applications in 2018 but the changes will be vibrant.

Anyways, in the upcoming year consider following ecommerce marketing trends.

Website performance and speed

Speedy website will act as an extension of SEO and user experience in digital marketing. Edwin Toonen shared a fact in 2017 that ‘an average speed mobile landing page consumes in 22 seconds’. This is in comparison to 3 seconds whether a user wants the website services or not.

Page speed is not just important for SEO but it improves UX and overall user experience.

And do you know Google has made the page speed the ranking factor in its SERPs? Well ranked websites are progressive and have accelerated mobile apps.

Work on all aspects of the user journey, and speed is the core.

Voice search, virtual assistants

We have seen a strong presence of virtual assistants in 2018 and the trend will be evident in 2019 too.

CEO of Baidu, the big search engine in China predicted in 2014 that in the upcoming five years half of the search will be made through images or speech.

Stats also tell us that there are greater search queries through voice rather than text. Marketers need optimization of this feature in the products they’re promoting.

Mobile advertising, pay per click (PPC ads)

Mobile advertising isn’t new. Marketers are working on mobile site optimization, responsiveness, and mobile apps for the last few years.

Potential of mobile advertising is huge, so in the year 2019, you should be heavily investing in pay per click ads for mobile devices.

Do you know there are around 1.2 billion internet users in the world? And half of the PPC conversions come through mobiles.  ...

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web page speed

How Can I Optimize Web Page Speed?


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A website when starts making money, one of the primary concerns an ecommerce merchant has is the web performance. Often, website speed slows down and results in delayed requests.

A slow website drops down your conversion rate. In this blog, we will share simple ways of increasing web page load speed. The idea isn’t just about scripts, cache or images but it also includes HTML content. If HTML is taking too long, obviously every other request will get delayed.

Caching HTML on ecommerce websites or dynamic websites is somehow daunting if not at all. The caching process doesn’t happen by default in a Content Delivery Network (CDN).

Optimization of Dynamic and Static Websites

For static websites, page caching is not an issue. But in dynamic websites where content changes or customizes among users, HTML content caching may cause errors.

There is one simple example of dynamic websites. If a user adds products into his cart and then removes few, the cached data may display the number of remaining items inaccurately.

One solution is implementing web page personalization in separate Java files or cache data for a shorter period of time.

OR

Cache HTML content for users who aren’t log in or didn’t add any products.

Solution 1: Script personalization

Implementing personalization in web through separate JavaScript files is what some of the ecommerce merchants are doing such as The Gap website.

This practice allows caching of HTML. Scripts can upgrade the page after the loading is done. Check website speed after implementation.

Solution 2: Anonymous users

Suppose, you don’t have the budget to revamp or redesign a website for improving page speed. There is another option i.e. the anonymous user.

What does this mean? Web server or CDN will cache every page excepts the requests which are placed mentioned to be in the exclusion criteria.

Most commonly used is the session cookie which is used when a user logs in or adds a product into the cart. Cookie is important in a way that it tracks every user....

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6 Free Web Design Tools for Beginners


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Everyone has an opinion on web design when it comes under discussion because design is subjective. It takes only 50 milliseconds for a user to decide if he will trust a website or not. Also, if they like it, they will stay, otherwise they will leave.

We know some free web design tools for beginners to try and implement. Some of them may seem a bit complex.

1- Free logo design tool – Logo Lab

You can put your designed logos to test with the help of this tool. Upload a logo and there will be different visual variations. This tool looks into scalability, balance and silhouette.

2- Color guidebook – Werner’s Nomenclature of Colors

Color guidebook was originally developed in the 18th century and revamped in the 19th century by Patrick Syme, a Scottish painter. Get any color from 110 colors as outlined in the original guide for web design.

3- Projects’ screen saver – Drafta

Project screens are organized as site tree navigation in this tool. Draft a website sitemap, upload project screens in different states and resolutions. Get a feedback from a client, colleague or a boss by simply sharing a single link. A one-stop web design solution.

4- You don’t need a WordPress

A tool from which you can design through Google Docs. Tables, colors, shapes etc. can be customized through the tool and it will automatically reflect in the blog post. Hosting is theirs, you just need Google Drive Account.

5- Mobile app tool – Galio

It is a complete framework for making a full mobile application. The tool is handy because a complete mobile app can be done in just few minutes. There are pre-made templates, ready-to-use features and components make design and development of mobile app easy. Rom user interface kit, you can use different blocks on a single page.

6- Chat app – Chatkit

Integrate a chat function into your mobile app. You can build in-app user messaging experiences. Keep your users engaged by chatting with them, live and in proper context.

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3 Must-Have Ways for Improving Mobile Conversions


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In the year 2017, it was brought into the notice of marketers that out of 69% mobile generated traffic only 20% converted. In a recent Black Friday, largest or giant ecommerce retailers have narrowed the gap for mobile conversions.

Ecommerce websites have a lot of design and code issues. Hire web designer for professional services. As an ecommerce merchant of small or medium-sized company, you should understand that the mobile conversion gap should be decreased.

Content optimization for mobile screens

If an experience designed on the desktop screen is moved to the mobile screen, there are changes that squeezing doesn’t look good. Content must act responsive or optimized for new mobile orientation. There is no room for poor experience in the customer purchase journey.

Don’t go for resizing the ecommerce website for a mobile screen. Redo the mobile ecommerce altogether differently.

Simply replicating the desktop categories and features on mobile screen may not replicate or adapt well.

Visual navigation for effective product display

Humans are mainly responsive and visual. They take 3-5 seconds for processing the headlines and images. Headline take 3 seconds and an image takes 13 milliseconds. Written and imagery content are processed in different parts of the brain. Images trigger stronger emotional responses.

Navigation based on tapping and swiping on images can improve greatly by improving on the design.

Reduce number of checkout step, go for ‘one-tap-buy’

Critical part of the user journey is, he or she has to enter the data. Example, registration or login screens, and multiple checkout steps. Try offering lesser number of buying steps.

The checkout has the biggest impact on user buying. It’s difficult for a user to enter credit card details. However, there is a solution ‘one tap buy’ like, Apple Pay, Google Pay, Samsung Pay etc. The feature has transformed the shopping experience as there is no need for entering billing, shipping or credit card details as all the details are there in user phone wallet.

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Magento website

5 Quick Tips for Making the Most Out of Magento Website


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Magento is the most popular online ecommerce platform powering Magento ecommerce stores online. The number of users and the size of the merchants have increased over time ever since 2008.

Unlike any other platform, Magento ecommerce website needs improvement. Let’s share some useful tips in improving Magento website.

Tip # 1 Performance, slow websites make customers leave early from the purchase cycle

Slow websites mean low conversion rate. Removing the number of extensions from the codebase will reduce the complexity. Thus directly impacting the speed of the website. Performance or speed is something every merchant should stay keen.

While Magento is a user-friendly and feature packed but in terms of performance there are certain loopholes. Hire Magento developers for resolving performance issues.

Tip # 2 Add customer reviews, forms, and testimonials

Leverage from the feature of user-generated content. Facilitate user in a way that he or she could share their experience by writing reviews, case studies, testimonials or even filling the forms.

Encouraging real customers for posting reviews, will add a transparent layer and will show an honest opinion. Mostly customers with positive reviews are the ‘returning customers’. When they post a review, they actively think of the product and also think of purchasing again.

Tip # 3 Custom branding is handy in Magento websites

Magento ecommerce platform offers customized themes. If you have a website on Magento and doesn’t have branding factor.

Find a theme which really speaks about your product/service.

Tip # 4 Go for product alert notifications

For monitoring customer behavior, product alert notification is one of the powerful ways of driving ecommerce sales.

By using this feature, you can send new product release notifications to your existing customer base.

Tip # 5 Frequently update your inventory

Nothing is as bad as a stagnant website. An active website depicts that certain product is selling hot and is trending. So, update your website whenever there is a need.

Magento makes adding new products inventory easy. So, seek the benefit of this feature and keep Magento website updated from time to time.

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How to Reduce Shopping Cart Abandonment? 4 Proven Ways


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Every audience segment works differently but there are some common buying habits and preferences of shoppers. First as an ecommerce store owner, look out for the reasons of cart abandonment.

Here are few stats:

1- Extra shipping cost or increase pricing make 56% consumers leave 2- 37% of the consumers don’t purchase because they just browse 3- 36% find a better pricing for the same product after comparison 4- 25% of the shoppers leave due to poor ecommerce store navigation

Let’s see some of the ways of reducing shopping cart abandonment.

1- Use valid SSL certificate, show trust symbols

Amongst ways of improving trust during the buying process of a customer is using a valid SSL certificate. When a customer purchases online, he puts a lot of faith on an ecommerce store. They hand over their personal and financial information i.e. credit or debit card details. And we have heard of credit card breaches in the past.

Make sure your SSL certificate isn’t out of date and is installed properly in the store. One of the research studies suggests that 61% of the users leave the ecommerce website because they don’t have trusted logos. They are actually well-known security logos such PayPal verified logo etc.

2- Don’t give your users a price shock, try transparent shipping

Unexpected cost or price range is a core reason why users leave shopping carts. Typically, the price shock happens when a user adds a product into the cart and enters into the checkout process.

To reduce the effect, ensure that your shipping charges are transparent and properly displayed at the product description page. We recommend adding ‘shipping calculator’ before the user proceeds towards the checkout.

How to map out shipping process on a Shopify store during seasonal rush?

3- Follow up emails

Users normally browse and leave the cart in some of the cases like we mentioned the stat, ‘37% leave the cart because they browse out of habit.

By the time the user leaves the cart, there are chances that email ids are saved at the backend. Use them for follow-ups. Right after the user leaves the cart, remind via email. And do follow-ups for 1-2 times afterward.

Get to know how you can improve your emails' click-through rate. 

4- Analytics for the user flow

If you use Google analytics for your ecommerce website, you can see the user flow. How many users are falling out from the home page and where there is a recurrent flow. Rather making assumptions, it is better recommended, use stats. It will reflect the bottlenecks of the product pages and where traffic is dropping.

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3 Simple Ways to Generate More Backlinks, More Traffic


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Building backlinks for a Shopify store or any other ecommerce store take time but the results are long term. We have seen a lot of ecommerce store owners spending on optimizing PPC campaigns for Google and Facebook ad campaigns, and pay little attention towards back linking and SEO marketing.

When you set up your very first PPC campaign and receive two to three orders overnight, you start experimenting with targeting ads and more. In this process, you spend more than you actually earn. Don’t get into the head rush.

We suggest a complete SEO marketing strategy and not just relying on paid campaigns. You can only achieve optimal results with a combination of organic and inorganic marketing tactics.

SEO backlinks can help in strengthening website authority in Google search. Let’s learn 4 simple ways of generating backlinks for Shopify store.

1- Guest blogging

One of the strongest ways of inbound marketing is fetching the follow links from authority websites. Bloggers love having writers on-board. However, not every blog operates the same in terms of traffic and the rules of publishing. There are top-tier blogs which publish work of someone having some sort of skills or command over the topic.

Bloggers of medium or low tier categories publish content of new writers or accept posts from outsiders just to keep their blogs updated with fresh content. Google like new/unique content.

Make sure the blogs you pick for guest blogging are relevant for your Shopify store. In Google search bar, add the keyword + ‘write for us’. All the related blogs will appear in the searches.

2- Get your products reviewed

Ask bloggers for your products’ review. Reach out to popular bloggers and ask them for the review. Maybe send them few samples of your products so that they can actually share review based on experience.

To get started, search for the blogs in your niche. Check out current blog posts of the authors and comment i.e. engage. Spend some time and know about the popular authors.

3- Prepare creative yet engaging infographics

You may have witnessed some killer infographics over the period of time-related to what you are selling. Try designing some. And submit over infographics directories.

Infographics are easy-to-understand pieces for general audiences, and for people who don’t prefer reading much of a content online. When choosing topics for the audience, stay relevant....

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Google Campaign Power Tips for Black Friday Sales


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Holiday season is the time when consumers flock onto the websites and purchase gifts online. The time period of 6-8 weeks is crucial for online merchants.

And this isn’t surprising that 40-50% of the annual sales are made through Black Friday sales or holiday season sales. When consumers start searching or shopping online, 35% of them take Google search. And 52% clicks come from Google Product Listing Ads (PLAs).

This percentage is no wonder as Google shopping is heading forward with a breakneck speed. More and more customers are clicking on Google PLAs than going to brand websites or searching on an Amazon store.

Here are some Google campaign tips for Black Friday sales.

Tip #1 Footing of your Google campaign for Black Friday Sales is the ‘product feed’

What’s this? It’s simply a feed which contains your products according to the specifications of Google which is submitted on Google Merchant Center. The strength of your product feed is key determining factor if you appear in search results for Black Friday sales or not. So, don’t miss out on specifications while submission.

Tip #2 Optimize your product titles and descriptions

When you are launching your shopping campaign, you don’t go for selecting keywords and then rank products. Rather your PLAs can influence the keywords. You may not have time for reworking on the whole feed, but you can surely update titles and descriptions. Add important keywords in titles and descriptions, and be descriptive without being spammy.

Tip #3 Look out for product disapprovals

It may happen because of many reasons such as an issue with the image on the product page. The rate of product disapprovals is 10-15% normally. This is devastating if this is happening on your top selling products which are part of Black Friday sales.

Tip #4 Bid separately for each product

Very rare is the case we see bidding for a group of products. You can see the aggregate data but won’t see how each product is performing. Look which one of the products are high performers and which ones are not right....

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How to Map Out Shipping Process during Seasonal Rush on Shopify Store?


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Dream of every entrepreneur from ecommerce industry is to hit big on sales during the holiday season, whether it’s Black Friday or a Cyber Monday.

A record-breaking sale is possible if you map out ecommerce shipping process during the upcoming seasonal rush. Fact of the matter is, even if you meet sales goal, you still have to fulfill every placed order. Unfortunately, this is a big problem often faced by the business owners. Hire Shopify expert for customization or shipping process automation.

Do you know what steps are part of your shipping process?

If the answer is no, now is the time for sorting this out. And if the answer is yes, now is the time to write them down. Getting the process on to the paper will help your team members know the process clarity.

To figure out the process, check your next few orders you shipped or check with your team ‘how they handled the fulfillment. Prepare a list of steps and elaborate, do mention the approximate time.

Step 1:

Open placed orders in the Shopify store. Take time to review. Approx. time: 30 seconds to 1 minute.

Step 2:

Place all ordered items at one spot/place. Approx. time: 1-2 minutes

Step 3:

Prepare an average size or approximate size of packaging for the placed orders. Approx. time: 20-40 seconds.

Step 4:

Package your sent items and place them in shipping parcel. Approx. time: 2-3 minutes

Step 5:

Add extras like coupons or small gifts. Approx. time: 1 minute

Step 6:

Add parcel security by tapping it up and branding it with the logo sticker. Approx. time: 2 minutes

Step 7:

Go for printing shipping labels right inside the Shopify store. Approx. time: 1-2 minutes

Step 8:

Seal shipping label to the package ready for shipment. Approx. time: 1 minute

Above shown steps are one way of handling or mapping out the ecommerce shipping process on Shopify store. The steps may vary but the basic flow will remain the same.

While you jot down the steps, do look out for the bottlenecks and see how long each of the mentioned steps take. And search for solutions, what you can do to make the shipping process more efficient.    ...

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