Ecommerce Store

ecommerce store sales

Some Old School Tips for Better Ecommerce Store Sales


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Are you selling the products your customers are looking for? Do you offer better quality and pricing? Does your store have easy user experience? Design and content in harmony? Literally, single out every other concern which pops up in your mind related to your ecommerce store.

Ecommerce sales aren’t easy, even it takes months of effort for customer behavior understanding.

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Here are few ecommerce tips for making the most sales.

Earn your customer trust

In old school, customers were made on trust. That is the reason why, word of mouth marketing was really strong. Through an online store, you can do the same by delivering quality products.

If you win trust, you will build credibility.

Every company has a unique value preposition. First develop that, and then cash on it by delivering the best of your products.

Tell visitors a story i.e. who you are, where you are located, company’s contact etc. Your customer should know about your success stories with real customer images.

Put together all the information

Do market research, what your customers are looking for, their intentions, buying behaviors and their problems.

Seek data from analytics, as it groups shoppers with same behavior.

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Appropriate content

Strategize content for authenticity such as product recommendations, and supporting content (testimonials).

While making strategy, look into competitors designed navigation and see tools for data analysis like Google Analytics. This tool is really helpful.

Show related products if a customer is showing interest in one of your products. Don’t hesitate in doing upselling and cross-selling.

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Product alerts

Users often gather products in their wish lists and shopping carts and forget. You can create email alerts or remind them through newsletters.

A pro ecommerce sales tip can help small businesses.

Also, if a user is signing up and not buying, it’s an indication that he is interested in your products. You can send them product alerts too.

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Listen to user concerns

Objections and concerns must be answered and pay attention to. Don’t frustrate your customer, as they are your brand ambassadors. Small businesses can’t afford angry or annoyed customers. Establish a reliable support.

Follow up after the sale

Send email of confirmation with the same product details as a user was presented at the time of checkout.

Do explain how a customer can modify or cancel his order clearly in the email. Do show order status, history and support options in the email.

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user interface design tips

4 UX Optimization Tips for Increase in Ecommerce Store Sales


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Who doesn’t want to make more bucks? Ecommerce stores often complain for decline in sales. Whether you have a blog, landing page or a social page for ecommerce store promotion, all need immaculate user experience. If there are blockades, they will directly affect sales.

Here, we really need to know what actually UX is? It isn’t just a design. Optimizing content and design in a layout which is user friendly is called user experience. UX optimization like usability, interactivity of design, navigation, content strategy and many other factors are vital.

Here user interface design tips are not just related to design or content but overall website look and feel especially in context of user behavior.

Misperception 1

I am not getting traffic organically so do I need to worry for the page loading time? Wrong.

According to stats, 25% of the buyers leave ecommerce store page if it takes more than 4 seconds to load. If your website is loading with delayed speed, you are losing visitors.

Hack tip 1

Ideally, a website must load under 4 seconds. If your website is loading under 4 seconds, you are in safe zone. For that, first know what’s the current page speed of your website.

How I can check current speed of my website?

Listed here are few steps for checking the page speed.

1-Open Pingdom tool and insert URL of your website on the homepage in the given field. Right next to the field is given the CTA i.e. ‘Test Now’. Click and see results.

2-Analyze page speed, if it’s above 4 seconds, improve it.

Misconception 2

I have a customer form on the website for answering the concerns of customers.

You know manual filling is often avoided by customers. Customers want quick answers and like automate ordering process.

Hack tip 2

Automate by having a chatbots integration on your ecommerce store. There are many free/paid available online.

Chatbots answer 24/7 so you don’t need support team all the times. There are times when a customer is checking out and he needs a quick confirmation. Imagine how you can improve sales figure by having simple chatbots integration.

Misconception 3

Stuffing so much design elements in user interface design. Avoiding white/ negative space.

Hack tip 3

Use whitespace, keep negative space. White space isn’t white color, it could be any color as far as it’s blank. Remember, ‘a blank canvas is where design starts’. Most people take whitespace design approach which is really cool in most instances. Even popular brands like Apple, Google etc. use white space a lot.

User interface design must have whitespace. Whitespace helps CTA (Call to Action) stand out on the web page.

Misconception 4

I should have CTA for at least 3 times on my ecommerce store.

Hack tip 4

Less is more. Let’s say you have a brand with wrist watches. And you are tempted to list 3-4 products and several CTA buttons separately. Don’t do that. Sell one product at a time.

Call to action button = 20 sales

Call to action buttons = 13 sales

Call to action buttons = 5 sales

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How to Sell on Amazon? Commonly Asked Questions and Their Answers


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Millions of buyers are there to purchase your product over Amazon. Don’t you think your best selling products on Amazon can do wonders? It will because Amazon has the most diverse categories for buyers and sellers. How to sell products on Amazon? Not as easy as it sounds because there is a whole science.

Here we will be answering most commonly asked questions related to ‘how to sell on Amazon’. Let us outline the basic process you should go through while setting up on Amazon.

Outline: How to sell on Amazon?

1-Production selection and price optimization.

2-Finding marketplace opportunities.

3-Why to sell on Amazon? Amazon Seller Central, Amazon Vendor Central, Vendor Express and more.

4-Doing competitor analysis, winning the Amazon Buy Box.

5-Optimization of product listing, Amazon SEO, Reviews and Pricing.

6-Promotions – From PPC to sponsored products.

7-What not to do? Pitfalls and myths.

How can I become a seller on Amazon?

Set up your seller account, which is easy and step by step guide is there for help. For beginners, it’s suggested to pick ‘sell as an individual’ option. Then, add FBA to the account in case you don’t want storing and packing yourself. Fulfillment by Amazon (FBA) suits such small businesses.

Prepare your goods/ stuff you want to sell/ship. Sign in at Amazon Seller Central. Inside inventory menu, pick ‘add a listing’. Create a new box for every individual box you want up for selling.

Make sure inventory items have their codes like UPC, / ISSN.

For better understanding. Check Amazon guideline.

https://services.amazon.com/selling/getting-started.html

How a seller can market his products on Amazon?

First thing first, run a competitor analysis. Go for price optimization, find your gap. Product listings must be optimized. What’s that? Your product titles, descriptions and product pictures are very much important for a customer for decision making. Try running sponsored product ads, and seek advantage of promotions. Last but not the least, do encourage your users for the review. They act as ‘word-of-mouth’ and can really improve sales.

How much would it cost to sell on Amazon?

Primarily Amazon offer two basic selling plans. The professional plan is with $39.99 monthly subscription fee. Also, seller has to pay per item but it varies from one category to another.

Individual plan is the second one. If you are planning to sell less than 50 items over Amazon then this plan will suit you. The plan is without any monthly fee.

How do you get paid as Amazon seller?

Seller has to set up his or her bank account inside Seller Central. Amazon doesn’t pay the seller if he hasn’t specified the deposit method. Make sure the attached credit card number is valid.

Sell on Amazon through pay buttons and the addresses mentioned by the buyer and coordinated by Amazon Pay.

After first business days, Amazon Pay settles the account in 14 days.

How long Amazon take for seller’s payment?

As a new seller, you may have to wait for at least 30 days for your first payment from Amazon. Also, the processing time of an order can extend for as long as 21 days.

Amazon holds products for 30 minutes so that if a buyer plans for cancellation, he could do that. Cancelled orders stays inside managed orders.

For details of accessing funds in Seller Central: https://pay.amazon.com/uk/help/201212290

What’s better Amazon or Ebay for a seller?

Amazon fees are higher than eBay when compared. EBay charges 10% of FVF while Amazon charges 15%. Ebay doesn’t charge a seller with closing fee but Amazon does on the type of item you sold. The only fee that eBay charges is the PayPal i.e. 2.9%.

Do I need a business license for selling on Amazing?

Small or home based businesses do not require a business license. However, a business license on Amazon shows that you are an actual business. It’s issued by a state revenue department. Do have business registration with IRS, it’s good for seller with business license.

Can a seller sell handmade / homemade items on Amazon?

Yes, he can but the fee is higher on Amazon than on any other platform. Such as Etsy charges $0.20/ listing and $3.5 on each selling. Amazon takes flat 12% of the fee from every sold listed product. However, on the positive side, the listing never expires.

Is Amazon safe for product selling?

Selling on Amazon is safe and reliable. Especially if you are selling through FBA (Fulfilled by Amazon). Since it is the largest ecommerce platform, it has the safety checks a buyer and seller can rely on.

What mistakes an Amazon seller should avoid?

Avoid making two seller accounts on Amazon as it’s against the policy. 'How to sell on Amazon' isn't easy, you have to follow some rules. Also, don’t add your website’s URL in the product description or elsewhere. Choosing the wrong seller account is another common mistake. Research first and then prepare an account which suits your business needs.

A seller must not copy other seller’s account. Treating Amazon like an eBay and Google is another big mistake. Every platform has its rules. Seller must avoid adding promotional text in titles or product descriptions such as 20% off, sale etc.

For images, use white background as it seems to be the best practice on Amazon so far. Avoid text based or watermarked images too. Adding images for inventory update, Amazon has the guideline.

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6 Most Successful Small Business Ideas You Can Start with No Money


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Buying inventory, stocking, packing and delivering requires a hardcore commitment for running an online business. But there are tons of other small business ideas which you can utilize which doesn’t involve inventory management. In fact, such ideas don’t ask you for large capital just a computer.

Small businesses are getting more traction on social media. Fact of the matter is, social media userbase has increased over the period of time. We were looking into the stats of 2018 ecommerce sales and see what we found.

social media users

Back in 2018, we discussed low investment business ideas, that covered just the dropshipping and print-on-demand business models.

Low Investment Business Ideas You Can Start Today

Online business ideas we are about to share in this blog post involve less of logistics intricacies and more of business focus. Get hands-on entrepreneurship without spending money initially.

1- Dropshipping business

Dropshipping business model involves a third party seller who stores and delivers the product on your behalf. This means you are only responsible for making sales and there is literally no handling of products.

Most say dropshipping is a modern take on old or conventional business models. However, the business idea of running a dropshipping store is not new and it was there in one form or another.

Buy a product on half or low price and sell it on double. Supplier in such cases doesn’t worry for the orders consistency as you are handling it yourself. It’s a mutual benefit.

Curating products from different suppliers with a focus on single niche is a good practice. This may help in building a business USP.

Having said that, dropshipping is also a low investment way of product testing before divulging into launching an original product.

Get a complete understanding of what is dropshipping and what's important before starting a dropshipping business.

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2- Print-on-demand products

Inventory, shipping and fulfillment is also in the hand of a third party. There is no hassle of managing inventory. In fact, it is an extended dropshipping model.

Unlike the above shared business idea, here the products are customized. Your design is printed on the products. T-shirts, phone cases, hoodies, handbags etc. with custom designs printed are some options.

If you are not a designer, you can hire one from freelancing websites such as Fiver, Upwork etc.

Use t-shirts mockup templates as in such case you don’t have to spend money on the product/design photoshoot.

There are many print-on-demand platforms available for Shopify store integration or with any other ecommerce store integration. Use them to save time and cost.

3- Online videos

Have you watched a video on YouTube lately? Obviously you did. YouTube has 1 billion users and they watch videos of all types and not just the funny ones. You can easily segregate serious channels working on how-to-do videos with maximum views.

First create a YouTube channel. Upload videos of your interest there. Activate monetization in the settings of YouTube. So that way you can enable Google short AdSense ads with the videos. For every viewed ad, you will get paid.

YouTube offers another business opportunity. That is ‘paid sponsorships’. If the YouTube channel harness enough followers and subscriptions, businesses are happy to ask for their product promotions.

Improve reach of your YouTube videos by posting them on Facebook, Twitter, blog etc. Let your circle know that you are into video business.

4- Affiliate Marketing

One of the promotional business models in ecommerce where merchants get connected with online marketers. No need for keeping the inventory or shipping products to customers.

Affiliate marketing under small business ideas is performance based where affiliates get paid when a customer performs an action. And in ecommerce industry context, this action is making an online purchase.

More than 80 percent of the affiliate programs are based on ‘pay-per-sale’.

Amazon is the first one which introduced affiliate marketing back in 1996. Qualified sale is a term which is important for understanding here.

There are certain parameters on which it is evaluated by the merchants.

1- Customer clicking on the affiliate link.

2- Purchased product into the shopping cart in a single session following the click of the customer.

3- Customer paying and receiving the product.

4- Customer keeping the product and not returning it.

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Affiliate Ads

They are part of affiliate marketing and under this, an affiliate can choose variable number of channels for promotion of the products.

  • PPC ads (pay-per-click)
  • Digital banner ads
  • YouTube video ads
  • Advertorial content
  • Social media branding

Promotion of merchant’s products on all the above channels on behalf of a merchant.

5- Digital products / courses

You don’t have the physical product selling option only, there are innumerable digital products with a demand in the market. Digital products may include e-books, guides, webinars, podcasts etc. They are the easiest and you can make quick money. This is especially true if you acquire a skillset on the field you are planning to product content for.

Marketing templates or business templates are the ones used the most. Then online music, recorded interviews, how-to videos etc. are some rich digital products.

Original instrumental beats, stock photos or anything of value can be distributed with a creator’s license. A great small business idea.

6- Services business

Developers, designers, writers, photographers, fitness trainers, doctors and more are selling their services. And if the services are online, think of how much business they can generate by just tapping on to the online medium.

Appointment booking apps are now installed in our mobile phones. We don’t want to go and visit physical, rather booking an appointment online is a best-opted option a user goes for.

If you are selling services on an ecommerce platform like Shopify. You can get many book-an-appointment apps where customers can schedule their session with a consultant, doctor, fitness trainer, salon etc. You can use Freelancer or Upwork in order to reach out people for your skillset.

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facebook pixel install

How Can I Install Facebook Pixel in My Shopify Store?


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Who doesn’t want to be active on Facebook? Do you have a Shopify store and want promotion of your products on Facebook?

Probably, you are looking for ways of installing Facebook pixel in the Shopify store. You’re in the right place, we will help you understand the process in just few minutes.

Integration of Facebook pixel will make your marketing a lot easier as less of a time consumption will let you focus more on product selling.

Let’s get started.

Why install Facebook Pixel?

Track user activity as it will help in running retargeting ads on Facebook. There are chances that user has visited certain pages but didn’t perform any action. The effectiveness of Facebook ads can be measured through this tool installation. You can see how many clicks made purchases.

What’s the preferred method of installing Facebook Pixel?

Installation of tracking pixel doesn’t require any professional coding skills. Even Shopify offer easy UI for integration. That’s why we found Shopify even ideal when compared with other conventional sites.

Go to Facebook Ads Manager and find pixel. You will find it under Measure & Report from where you can select pixel below Event Manager.

After clicking you will move on to next screen which will showcase your Pixel ID number. Copy the number.

Now go to your Shopify store and select Online Store under Sales Channels. You can easily locate Preferences.

You will find Facebook Pixel tab. Paste your copied Pixel id number in the provided field of Facebook Pixel ID.

What can I track through the above method?

The above method of installing Facebook Pixel will track almost six conversions of the Shopify store. Add to cart, product view, add payment info, initiate checkout, purchase and search.

What if I want tracking on an advance level?

You can track most of the features of Shopify store through this method but if you want advance custom conversions, then install the code in website specific pages. We don’t recommend doing this until and unless you have the HTML expertise.

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ecommerce sales

How Can I Optimize for Mobile Commerce Sales?


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Mobile isn’t just a device for texting and social media, in fact, it is a primary source of generating commerce sales. If you are an ecommerce store owner, you know fully well that online presence is vital for branding and marketing.

Optimization for search engine, content marketing and putting high-quality product images on the website are some key factors for making an ecommerce business successful.

Above mentioned three factors' optimization is totally different for desktop than mobile.

Get an edge from your competitors’ ecommerce websites by optimizing for mobile screens too.

Mobile Commerce Sale Stats, Assess Mobile Friendliness

Around 54% of all ecommerce sales will come from mobile commerce by 2021. On the other hand, we found a study that says that only 12% of the mobile shoppers felt convenient over online shopping.

Almost 67% of the online customers complained about the clickable links as they were too small when accessed through mobile.

One of the most frustrating things for mobile user is the time-taking UX. Mobile friendly term doesn’t mean capturing mobile sales only.

Still desktop is attracting more sales in comparison to mobile commerce sales. In simpler words, mobile browsing doesn’t mean mobile buying.

In order to check if your ecommerce website is mobile friendly or not, there are different tools which you can use.

What will they do? They will evaluate your website on different parameters. Since we understand that every website has a different structure and layouts so we can’t set a standard method. However, the parameters which could be considered are:

Image and video loading time, font visibility, loading speed of website/pages, how the pop-ups are used, UI/UX, click through rate etc. are some core factors which we can check through the market available tools.

Responsiveness of a Website, User-Friendly Navigation

An ecommerce website may look great on a desktop but it may look devastating on mobile as we have gone through multiple such scenarios. Don’t kill your online mobile presence.

Improve the responsiveness of a website. Some of the ecommerce platforms have built-in feature i.e. Magento. Hire ecommerce developer in case you are not sure how to do it. In case, you already have the team, sit with your web designer and front end guy and fix responsiveness issues, as this can make or break your website branding.

User-friendly navigation is another factor crucial for keeping the user on the website through mobile device. User must be able to access main menu, product pages, links, CTAs etc. easily. User retention rate describes the user purchasing behavior, if the navigation is pathetic, there is no chance of converting a visitor to a paying customer.

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How Can I Track PayPal Transactions for Ecommerce Store?


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PayPal is one of the most accepted and popular ways of transferring payments online. E commerce websites have PayPal integration but tracking the transactions exactly is one of the tricky tasks.

Best way of tracking payments of PayPal is through Google Analytics. Send details of the user to PayPal and then send confirmed sales back to GA. This allows the merchant or the ecommerce store owner see the transactions, behavior and the channel's acquisition.

PayPal is the fast and easy way of securing payments online. However, it isn’t like copying and pasting the tracking code into the PayPal account. After the customer pays via PayPal account, a user gets a ‘thanks’ or ‘order confirmation’ on the website page.

Reporting the number of orders confirmed is hard to evaluate through this behavior. We may not be reporting the right figure because after the successful transaction, a user may not reach the website again. Also, if we calculate the numbers clicking through PayPal, again we may be over reporting the numbers as some may go back or exit the purchase cycle.

Both of the above options are not helpful. So, let’s move towards a solution.

Set Return URL

Right return URL bring the paying customer back to the website for the order confirmation. Hence, it will trigger the GA to record a payment. In an ecommerce platform, there are payment settings.

In PayPal, the settings icon is right next to the logging button. Check the left corner menu and opt for ‘my selling tools’. Go to ‘update’ in ‘website preferences’.

Make sure the ‘auto return’ button is ‘on’. And add the return URL in the field below.

Do not let GA report mistakenly. There is a possibility that if a user pays via PayPal, and goes back, GA takes PayPal as a referral source instead of the website. Set it right by going to the admin>Tracking Info>Referral Exclusion List. Add paypal.com in the domain name field.

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online ecommerce store

Start Making Money Online by Choosing the Right Ways


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It may be easy for you to think of online business ideas but execution is the key. You may have heard of CRM being populated in every other business emerging these days. But there are many ways of handling a business tactfully.

When you start a side business especially, there are some key problem areas you should address and settle before launching your product / business. Time and energy must be conserved in order to make the business process efficient.

System Automation

By small input you can harness maximum output by automating main process flows. What is ecommerce automation? It is a complete product lifecycle i.e. from customer product checkout to delivery. On top of shopping carts, there should be automation. This will reduce teamwork and improve efficiency.

Store Management

Consider hosted ecommerce platforms as solution such as Shopify and Magento. Hire Shopify expert or Magento expert, they can make the hosting of an ecommerce shop easy and offer user friendly features.

Point is, your ecommerce store must be low maintenance. This will conserve your unlimited hours on background operations.

Customer Orders Handling

Again, your customer orders must be catered with low maintenance. You should be spending as less of a time as possible. Inside Shopify store or Magento store, you can handle orders with minimum efforts involved. A dedicated orders dashboard (Payment status, order number and fulfillment status etc.) has all the functions defined, making things a lot easier.

Scalability

You can scale your Shopify or Magento or WooCommerce or any other ecommerce websites / platforms with addition of features plugins. Customization and personalization of such ecommerce websites can be done through experts.

In order to make money online, we suggest start off your business by thinking of scalability later. Just kickstart. Take one step at a time and scale as you move forward.

Costs

Side business or small business is always conscious of cutting costs. What’s the point of hiring big team and make unlimited processes, consuming most of the hours of the day? Automation, ecommerce hosted platforms and proper order handling as we suggested above will cut costs.

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ecommerce shipping tips

How Can I Strategize Shipping Better?


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Putting in a proper shipping strategy is a tough job because it involves multiple teams i.e. marketing, sales, fulfillment, and all the teams in between.

Merchants use strategic shipping to stand out from their competition. In this blog, we will walk you through ecommerce shipping strategy that works.

Right team, right goals

Hire right people for the job or assemble team of potential stakeholders. You may not know in the beginning but you need homework. Here is a rough detail. Marketing, web design and development, fulfillment, customer service, - all must be aligned with shipping department.

Hire Shopify experts or hire Magento experts in case of outsourcing.

Once you know the roles of the teams, you are in a better position to set goals. There could be several goals such as: increasing conversions, increasing average order value (AOV), expanding market or audience, improving operations, cutting costs etc.

Shipping solutions and options

While thinking of strategies in the Shopify development (or Magento development), do consider three factors. First, product size and weight. Second, shipping destinations. Third, shipping options.

Size and weight

If the products you are selling are in uniformity, then go with per item zone based approach. Here, price will vary only because of the customer location. And not by the product size and weight.

You can offer a promotion i.e. free shipping over $50 purchase.

In case, your product sizes and weight varies, ask directly from your carriers i.e. DHL, UPS etc. They can better tell and that way you can ensure best price for your customers.

Destinations

They are as important as the product dimensions themselves. For domestic shipping, keep flat rate or free shipping. Set rates based on the zones, increase rates as you radiate out of your zone.

Rates can vary a lot even in the neighboring country. So better to consult international carriers.

Shipping options

Free in-store pickup, same day delivery and free shipping are some of the options. Look beyond big names, you will find innumerable options offering the same quality services.

In major cities, you can easily find a local courier service for quicker delivery. Also, they offer competitive rates....

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How Can I Build an Email List of Subscribers Before Launching a Shopify Product?


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Preparing an email list of subscribers before launching a product is a wise move. In fact, in the recent past, we have seen many such successful products. Through emails, you can get the feedback before actually the product into the market.

We can say, testifying product over email is not a bad idea. Rather, it may help in improving some of the features you are in doubt.

Also, email marketing may help in the conversion of customers. Or an input source for soon-to-be-customers. Customers are the best critics; they can better tell what should be part of the product.

Here is the list of some tactics for the growth of ecommerce sales via an email list.

Start with the giveaways

For rapid growth of subscribers, try hosting giveaways in email marketing. Why giveaways? People love free stuff, and before launching a product, giving free products is a plus.

Offer deadline driven giveaways for the cultivation of urgency and spread of word. To get more virility, partner with influencers as they are a great source of branding.

If your product isn’t ready, you can leverage through your partner’s product prizes.

Filter the list of people who actually are interested into your business

A lot of people may get attracted simply because you are offering a free stuff that means, you may attract many just for the sake of free stuff.

In order to filter only the ones interested in your business, prepare an email and send it to the list of giveaway people. You may face subscription rate really high. But that’s okay. This way you know who you will target in future.

Build a ‘coming soon’ as landing page

As your full website design and development may consume time, till then you can build a simple coming soon page. That page may contain a field of email and a ‘subscribe’ call to action.

This way you can collect emails of potential customers.

Referral reward program

Along with coming soon landing page, you can go with the second page of referral reward program, which you can also use in email marketing. There you can have a shareable link. More people subscribe to that link, the entrant will earn more points or bigger prize.

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