Ecommerce store can never gain a competitive edge until and unless it focuses on the products it sells. Visitors on your store can’t touch, feel or smell a product, the only way they could sense the ‘usability and beauty’ of your product is the photography.
Fortunately, we have some handy product photography tips. Hire web designer and a professional photographer for the services. However, if you are planning on doing of your own, do consider these tips.
1- Shoot Products against a White BackdropWhite background reflects the white light on the product itself and improves the focus. Also, it prevents color splits and offers an accurate balance of colors as it sets the camera’s white balance calibration.
Use white wrapping paper sweep as the background. If you have small portable item for shoot, you can use a small shooting table. Tabletop photography is easy because you can always adjust the product with the light source, portability is the term we can use here.
Buy a sweep with the stand for larger products photography. It will offer support and will make your life easier.
2- Avoid Artificial Light Sources, Use Room with Natural LightYou need professional skills for using artificial light sources. It’s not the worth of your efforts and time for spending too much time on shooting with artificial lights. Take pictures of the products by the window or in a room with good sunlight.
If we talk about the product positioning while taking photos by the window, a window should be on the product right or left not behind or front.
Moreover, if the light in the room is intense, diffuse it with white paper sheet or curtains.
3- Reflector for Balancing the LightProblem of using the window light is that it falls on one part (facing light) of the product. Reflect light on all parts of the product by using reflector. Use a white piece of card for eliminating harsh shadows from the frame. If you add aluminum foil over it, it will reflect more.
Use the reflector opposite to the window and find your best angle.
4- Avoid Over Editing of ProductsWhat’s more disappointing than receiving an online product which looks opposite to what’s on the website. You won’t purchase from the website or probably will return the product.
So, avoid editing for product pages, keep products simple and realistic. Try only tweaking the product color and contrast.... Read More
Ecommerce store owners should capitalize on all social platforms which are visual in nature such as Pinterest. That’s the place where their products can shine. It is quite a frustration if any of your social media platforms isn’t performing. The best channels like Facebook, Twitter, and Instagram have their own metrics and no one can go beyond driving maximum number of traffic.
Pinterest MarketingLifespan of Pinterest pins is more than any other social medium that is the reason why, place a long term strategy for your business here. Don’t run for short-term results. Ecommerce business owners must start with customer relationship building.
Excellent Reach and EngagementPinterest doesn’t depend on the number of account followers, content reach is higher and seamless. Even the user who is not a follower can see your posts. This means, if you don’t have followers, you can still reach to large number of audiences and improve on engagement.
Get Early Mover AdvantageThe platform is still not crowded and you can have early mover advantage. Think of your business the first one in your niche entering into Pinterest marketing and now think of the edge you will probably get out of it. Early movers will seek rapid growth because of new customers, and endless possibilities of converting them.
Buying Cycle Stages ReducedOne of other advantages of using Pinterest is, buying cycle stages are no more the barriers. You can sell directly. On other social platforms, there are stages like awareness, consideration and purchase. In conversion optimization, this is often considered as eliminating sales friction. A user sees a product and if he likes, he can purchase.
Use Pinterest ButtonOn your ecommerce website, use Pinterest button. It will help in getting third party endorsement. Posting the Pinterest button on product pages will help visitors pin them on their Pinterest boards. Hire web designer for a better opinion on product pages layout.
Build Smart BoardsEach board represents a separate theme. Don’t post everything under one board. Segregate and post smartly. It turns out that when a business post in different boards, the interest level of surfers’ increase. Also, only add prices of those products which are always in stock. You don’t want customers losing excitement because you don’t have the product. ... Read More
Setting up a website and preparing marketing plan is easier said than done. Even you designed and developed an e-commerce website and have a basic marketing strategy, deciding which marketing channel will perform is very challenging.
That is the reason why, we have put together some of the actionable marketing tactics for ecommerce sales.
Keep in mind that brand awareness and penetration of your products in targeted segments of your audiences take year or more.
What is ecommerce marketing?It is the practice where promotional tools and tactics are used for brand awareness and driving sales. Bringing traffic on an online store, traffic conversion i.e. turning visitors into customers and retaining them after post-purchase.
Basic Marketing Tactics
1-Upselling – Offer Premium ProductsUpselling products is more like offering customers more than what he was originally considering. By knowing the needs of the customers, putting forth slightly more premium product is something which works most of the times.
And we have seen that for many businesses, upselling is way more easy and viable than acquiring new lot of customers. There are chances that your customer doesn’t know about your premium products. And by offering them those products, you are increasing the chances of a better purchase.
However, do consider the following 2 points while upselling any product:
- Upsell product should relate to the original product.
- Be sensitive about the customer price range.
2-Instagram – Engage Social AudienceThe platform has more than 500 million active users daily. And, it is the fastest growing social networking site where more and more ecommerce businesses are divulging.
Take compelling product pictures, use suitable hashtags, and post in the prime time. These acts will help in building large Instagram following. And if you want organic growth, engage with your audience.
How can I engage with my audience? Run contests, ask questions, and more. Choose ‘shop now’ posts as this gives a user an instant path of purchase.
3-An Email Recovery Campaign for Abandon CartsThere are many reasons for abandoning shopping carts, extra shipping cost, slow delivery, unsatisfactory return policy etc. You can give a push through recovery email campaign where you can offer free shipping or discounts on the products user has in his cart.
An email will act as a reminder and will persuade users for visiting the website again. This way, they can complete their original purchase.... Read More
More than 70% of the users are making purchases online. How does that impact your business? Clearly, it shows people are more into buying through their desktops and mobiles devices rather visiting brick and mortar stores.
Purchase behavior of a user has changed a lot in the last one decade. Now tell us, can you afford losing your presence online? Of course not.
Before you opt for building an ecommerce website, do consider the UX. User experience on your website creates a strong impact on his or her duration of stay i.e. retention, and the navigation.
User conversions are directly proportional to their experience.
Let’s discuss key factors for user conversions as you probably have made hard efforts in bringing traffic on your website.
First impressions last, make it valuableIt takes matter of seconds for your website to leave an impression on its audience. When a user visits a website he may have expectations, such as UX, website speed and performance, and the navigation.
Although, you may know the solution for a website speed and performance but in case of UX, you can never be sure. Especially, if you don’t know which segment of the audience to target.
However, when a user lands on a website, he should get answers for the following questions:
- What are you selling?
- What is your brand?
- What is your USP/ value proposition?
Physiq Apparel is one of the finest examples. They guide users for having the best shopping experience. Meanwhile, they depict the lifestyle through product photography.
Introducing new products, user search and discovery journeyMaking search easy through clickable categories and keyword oriented search queries is one thing. Second thing is introducing new products along. Don’t make it complicated for the user.
Amazon is one of the good examples. When a user searches for a particular product, it offers multiple other products as suggestions. Their product suggestion algorithms work on customized ideas by using user past browse and purchase history.
Although many UX experts propose for clean and uncluttered website design. But this option may not lead to as many options for introducing new products.
Cuyana.com has opted a balanced approach. Their interface is clean and minimalistic whereas they made their ‘best sellers’ page visible through all pages. Users can see what other like-minded people are purchasing.... Read More
At first, you may think that writing a product description isn't difficult. Just bang some words together along with specs and customers will come in flocks? How nice it sounds but things aren’t that simple.
Stand out from the ever-growing and busy e-commerce market by writing unique and compelling product descriptions. They should describe more about the product and address user concerns.
Don’t just narrate the features of the product but the benefits. Product description is the final point in the sales' conversion funnel.
Here are some useful tips.
Tip#1Avoid adjectives, or bland statements as fillers in the description.
When we get short of words, we start using bland statements or adjectives such as ‘excellent product quality’. What will a customer think? Everyone talks about the product in ‘good words’. Nobody claims their product as average, not-so-good or poor.
This makes you less persuasive. Your potential customer may place you on the list of ordinary e-commerce website trying to sell its products.
Tip#2Never skip technical details of the product.
Give detailed brief about the product in the description. Even provide technical details as customers like reading them. Also, this leaves little to no space for doubt on the product quality.
Don’t describe the quality of the pair of shoes as ‘superb’. Rather share technical details and how it can benefit a user.
Superlatives may sound unreliable unless use in a context. Example below is of Amazon Kindle Paperwhite. See how it explains the product using superlatives.
Also, they have given the best of all, ‘Even in bright sunlight, Paperwhite delivers clear, crisp text and images with no glare.’
Tip#4Play with reader’s imagination.
Scientific research is of the view that if a customer holds a product in his hands, it increases his urge for buying. And when you are selling online, customer can better be able to see clear and crisp pictures of the product.
Use multiple images and if possible, product videos. While doing copywriting, make the product desirable.
Tip#5Relate mini stories, an indirect selling.
Ask yourself, who is making the product? What’s the inspiration? What challenges were resolved during the product making journey? Etc.
Mini stories involve the interest of the user and they won’t even know that they are being sold.
Tip#6Use sensory words.
Restaurants are using sensory words and from decades. Why so? Because engage more power of brain processing. Adjectives are tricky but sensory adjectives are powerful.... Read More
No business can survive without loyal buyers / customers.
Today, ecommerce business doesn’t just need a website, rather a well-designed, easy-to-navigate and responsive one. Whether it’s a change in product offering, redo of logo or change in graphics – a website keeps on getting regular updates.
However, every once in a while a website redesign according to user concerns pays well.
Fact is, ecommerce businesses want a website with a high conversion and best looks. But do they really put hard efforts? Updating a website is common as businesses keep on upgrading their websites regularly as per user behavior and demand. The basic understanding required here is, when do you feel your ecommerce website is outdated or it needs a revamp?
1- Navigation of a website is complexIf a user finds reaching out hard, probably it’s because of poor navigation. There is no way he will come to you and complain about how difficult is the product search. He will abandon the shopping cart or leave the website forever.
Layered navigation is important, it eases out the user and helps him in buying different items easily. Also, only user-friendly navigations can get you sales. Keep in mind.
2- Wrong ecommerce platform / frameworkEcommerce websites are developed on different types of platforms but Magento and Shopify are on the list of top ecommerce platforms. Hire Magento expert or Shopify expert for acquiring professional services.
Sometimes a website just need an update on the given platform for answering their customer woes. For instance, if an ecommerce site is on Magento outdated version, move it to Magento 2.2.
List functionalities of front and backend and then choose a framework. If the current framework is not fulfilling business requirements, e.g. customization, professional assistance etc. you have made a wrong choice.
Know if hosted platform is the solution or customized one like Magento.
3- Poor product displayImages taking too much load time and of poor resolution are huge spoilers. Display of one image is not good enough for sale. Add gallery / multiple images and a zoom functionality.
Put yourself in visitor’s shoes. Ask if the current product display compels you towards buying or not? Also, don’t mess with product information. Display accurate sizes, colors and features.
4- Slow speed of a websiteKissmetrics revealed that 79% of the customers if not happy with the website performance, they don’t buy a product.
A loading time of less than 3 seconds is ideal. If a website takes more than this, a user will move on. Chances are he may not revert back again.... Read More
You built a website, promoted on Facebook and got a lot of traffic but no one is buying?
Ever happened to you?
Most of us think that if they have set up the ecommerce website and spending money on ads, they will get good amount of revenue. This doesn’t work always.
Getting visitors on the website is just one step towards conversion. And mind it, conversion doesn’t happen, you have to optimize it. Follow some tips here.
Conversion rates understanding can helpConversion is the percentage of visitors who visit the website and perform asked action. First understand your goals and then drive conversions as according.
There are different types of conversions we consider for an ecommerce website:
- -User making an online sale
- -User adding product into a cart
- -Email signups
- -Social media shares
- -Or any KPI a company sets
What is the good conversion rate for an ecommerce website?Around 1-2% is the average e-commerce website conversion rate. Even if you are doing everything on track both from website performance to marketing; conversion rate may go up to 2% maximum.
Use conversion analysis toolsDealt with your current conversion rate issues through conversion analysis tools. Some of the top of the list tools include: inspectlet, mixpanel, crazy egg, Google analytics, webmaster and BigCommerce analytics. These tools scroll down user interactions by using heatmaps, scrollmaps and overlay tools.
Mixpanel, for instance, place eye catching tags on ecommerce website different elements as this allows viewing website visitors’ actions.
Inspectlet, is really helpful in monitoring every single move of a user on your website. This tool provides user IP addresses, locations, and how long a visitor stayed on a website.
Use high-quality product imagesThink from customer point of view. If you go to an online store, you want the best images of the product. Using multiple and high-quality product images. Show as detailed image as possible so that a customer knows what he is getting (if he opts for purchase).
Try offering free shippingAlmost 80% of the customers move out of the cart when they see shipping charges. If you offer free shipping on products, a user may think he is getting a deal and who doesn’t like getting one.
You think that you can’t cover shipping cost. Cover the price in the product price and make it sound like a deal.... Read More
Data growth has exploded bringing along challenges of developing data driven infrastructures. Be it an e-commerce industry where customer data should remain intact and secure. Or any other industry, where data insights have fruitful results.
Initially, there was a lot of noise around AI and machine learning applications. Now, realistically companies understand that neither ML solves all the problems nor can it be understated.E-commerce industry got boom with the advent of AI and ML as purchases boosted with time. That’s the main reason why retailers are more interested in gathering detailed customer data.
Imagine a company has handsome yet properly jot down customer data. They can easily customize their marketing efforts and achieve maximum return on investment.
Customer experience is the whole point. Where they land first, how they navigate through the product pages and how they react to offers? All can easily be modified for better results if machine learning applications are used wisely.
Customer product recommendationYou must have visited Amazon once or any other retail website out of interest. There, you will find products as you like after applying filters. After the website learns user purchasing behavior, it starts recommending such as, ‘if you like ‘x’ product, you may also like…’
Collaborative and content-based filtering is used on customer navigation patterns.
Estimated relevance for search resultsML has features like search ranking which allows products showcase on the basis of estimated relevance. If a customer finds it hard in reaching out for a product, efficiency of the ecommerce portal has a question mark.
The relevance estimation depends on the frequency of the used term, previous product views, age range, - customer profile as a whole.
Dynamic product pricingTo understand the concept, dynamic pricing means high prices when product is in high demand, low prices when the demand is low. However, there are plenty of other variables for estimation of optimal pricing. For instance, competitors price, stock of warehouse, time of a day etc.
Chatbots for customer supportCustomers often get irritated of not getting any responses and hence change their minds for a purchase. Chatbots integration can help customers in need. For example, chatbots have information of product prices, range, sizes and for which occasion the product may be of use.
Machine learning automates the process through robots and can answer phone calls. Whereas in previous old systems, there was always a limitation and only few customers were dealt with at a time. Chatbot can answer to hundreds of queries all at the same time.... Read More
Before you start thinking of investing on your ecommerce website via paid campaigns on Google (search and display ads), social media and more, consider ‘look-and-feel’ of the site imperative.
You can get maximum traffic on your website but it won’t be of any use if you don’t optimize your website design, navigation – overall user experience.
If you know what you want from a website, then hire Magento developer. If you want boost in reach than consult digital marketing expert.
Try setting up analytics and improvise site structure and design as according to your user likes and dislikes.
Turn website shoppers into buyers by adopting these simple tips.
Conduct 5 Seconds TestWear customer goggles for 5 seconds and ask yourself few questions.
-Is my homepage telling what am I selling?
-Does a customer trust sharing his personal information (i.e. credit card etc.)?
If the answer is no or you are in the middle of deciding if the above said is true or not. Probably it’s time you start thinking of working on a website.
There are number of website areas for an impactful conversion. We suggest, start with the fundamental factor – the design part.
Clean Website Design with Product FocusA user when lands on a website he should get painfully obvious product selling message. A simple website design with focus on large and high-quality images is direct and professional. Complex design with millions of little things over it confuses the user. Product navigation if difficult distracts user’s buying behavior. Imagine if a user likes a product but he doesn’t find the shipping page information easily, he may change his mind in seconds.
Display Phone Number on Each Product PageIf the feature of displaying phone number or immediate contact number goes with your product design, then do showcase on each of the product page. Buyers get trust because they don’t consider such business a fly-by-night operation.
Do mention that if a customer faces issue with the product or an ecommerce store, you are just a phone call away. Such a help improves customer confidence towards buying.
Clear Pricing and Shipping InformationNobody likes getting deceived over prices or shipping charges. If there is any free shipping information which goes with the product, list it clearly along with the product.
That’s a fact that most of the users leave shopping cart when they found high shipping prices. Justifying price rates is another important tip while listing product pages.... Read More
Product page of an ecommerce website deserves the most attention. The UX elements, their placement, images resolution and the overall customer experience – all should sync well. Hire ecommerce developer for professional services.
Why are product images important?
Product pictures communicate well than text information. Before reading text information i.e. product description, a user goes through all the images of the product, images break the opinion of the user and converts him or her into a potential buyer.
People now tend to shop online, they have the ease of selecting product images and then formulate an opinion. Though they can’t touch the product but this gap can be filled with high-quality product images.
Lastly, high-resolution pictures act as brand ambassador on the product page.
Check out optimization tips for an ecommerce product page.
1- Product angles, zooming functionOffer product images from various angles. Zooming functionality helps the user see product features. Create a user experience as he or she is walking through the store.
Adding zooming function is a simple feature which can be done through simple plugin. It is worth the cost, even if your website has zooming feature, add various product images with zooming. Do include images which showcase the most important parts of the product.
2- Mapping out product page elementsOptimize your ecommerce page with most used elements which have been used in successful ecommerce websites. Dedicate resources for testing each and every component of your product page.
Never miss customer check-points as they determine the interest and where the customer lifecycle is breaking. Also, the order in which each component displays while the page starts loading is a significant indication for a user to see which part is most crucial.
3- Display color variantsCustomers like to see color variants other than the one in main display window. They do not like receiving a different color variant for the product they ordered. If you have more than one color options, do display on the product page.
4- Clear shipping informationDisplay shipping information right next to price tag. Either it’s free or there are any charges, do make it clear. Is there any return policy, do tell your users about your company practices.
High shipping rate is the top rated reason why customer leaves the purchase cycle. Around 93% customers may purchase more products if there is no shipping fee.... Read More