Ecommerce Store

How I Can Convert Holidays Emails Well?


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Holidays are here and just like 2017, you can expect earning millions during each day of November. This is not just a random statement. Emails attracted 20% more traffic to websites last year during the holiday season.

Also, stats show us that email marketing/holidays emails generated 25% sales on Cyber Monday in 2017. While retailers do prepare themselves for big season holiday sales, they not only try selling through their physical stores but online sales are equally as important.

For engaging and conversion focused emails, there are number of tactics for holidays emails conversion.

Highlight your edge, the only benefit you’re offering

During the holidays season, there are discounts on almost each and every brand selling online. Amazon alone accounted for 50% of the online sales happened last year. Basic question is, why somebody picks you when there is another popular option available? Finding your competitive advantages is critical in selling online. Do highlight your ‘offering’ in the email visibly well. For instance, free returns, satisfaction guarantees, price guarantees, complimentary gift wrapping or any direct contact information.

You name all these given instances ‘value-adds’ as they overcome customers’ barrier in making a purchase. Always remember, some customers are seasonal shoppers. And they may be waiting for your email reminder.

Right Incentive, discount trends

Last year following discount trends were popular: in-store exclusive discounts, free gifts with tiered discounts, and category-specific sales.

Everyone is offering discount, it is the best time of the year and we all know it. Offering a free gift on a purchase can be tiered with discounts. Retailer knows the price of the free product and he can use this way for selling even an expensive product. More like, convincing a customer that it’s a good trade.

Use personalized product recommendation emails

Engaging a person through email noise is difficult as mostly such emails fall into promotion sections of the email. However, personalized product recommendation emails are reported to be a pulling factor for customers buying stuff online.

Use personalized product recommendation in your emails and website both, it offers trust and plays as a useful trick.

That doesn’t mean you stop sending promotional emails. You can do product recommendation trick on emails with order and shipping confirmations, post-purchase or welcome emails.

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WordPress Plugins for Customer Support and Live Chat


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There is no hidden secret in the fact that customer support is a major part of ecommerce sales. If you aren’t treating your customers with care, it will reflect on your profit margins. WP plugins for customer support are ideal for catering all sorts of customer support and services.

We are living in an age where millions and millions of people are getting connected with the web on daily basis and spend a substantial amount of time. So in such scenario, keeping customers happy will improve the retention rate of a website hence overall sales.

You have a WordPress website, and looking for effective WP plugins for customer support? Implementation of FAQs, ticketing system, support documentation, real-time live chat etc. is easy through WP plugins.

Quick and Easy FAQs

Add FAQs to your website in simple and easy way. There is a list style, separable by groups with filterable toggle. You can change text styles, border colors, and background. On the settings page, use custom CSS for avoid default styles. The plugin is for free.

WeDocs

Support documentation for product or services for customers is important for some ecommerce stores. This tool hosts tags, arrange tags, and fetch docs from external sites. The customer support tool is for free.

WP Support Plus Responsive Ticket System

Help desk ticket system WP plugin for customer support. A user doesn’t need an account, also it features guest tickets. Unlimited agents with unlimited tickets. There are premium add-ons such as email notifications, conditional agent assignment, etc. Premium versions start from $19.99 / year. Basic version is for free.

WP Live Chat Support

Unlimited simultaneous live chats in a free version. There are predefined themes which are six in number. Customized email reply, complete ticket history and more. You can add surveys and polls through this plugin for customer support. Premium version price is $89 and basic is for free.

Ultimate FAQ

For frequently asked questions, this tool is a great help as it lets you create and arrange FAQs right from the admin panel of WP. There are multiple layouts and styles by this plugin for customer support. With FAQ attributes, you can create shortcodes. A basic version is for free whereas premium is of $34.47....

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Prepare Your Store for Upcoming Black Friday and Cyber Monday


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Black Fridays and Cyber Mondays are good cashing opportunities for ecommerce business. November is that time of the year where most of the people buy stuff at discounted prices. And, do you know $1 billion were sold collectively by Shopify merchants last year.  Shoppers spent billions more on businesses of all shapes and sizes around the world. Black Friday is coming on 23rd of November and Cyber Monday is on 26th of November this year. It means, these two big events are just around the corner and you should prepare your ecommerce store beforehand. Reap big benefits by preparing a checklist of features and action items for Black Friday sale and Cyber Monday sale, because now is the time for planning.

Avoid putting last minute sale, organize Upcoming Sales

Customers start hunting for their desired products even before the event. Over half of the US shoppers plan for their holiday shopping before BFCM (Black Friday Cyber Monday) - RetailMeNot. Ensure that customer looking for particular gifts or products ‘finds’ you. If you put sale just before the event starts, there are chances that you may not get as much as advantage as otherwise. Create an excel sheet or Google Sheet where you can plan your Black Friday sales easily. Choose the products you want sale on, schedule start date and set price. Shopify store help facilitates in scheduling sales. Use shareable discount links (as given in Shopify), this helps in redeeming offer codes easily.

Ensure your website can handle surge of traffic

Sometimes, too many requests for a product or service, slow down the website and sometimes crashes it. Downtime during Black Friday sales time is really a bad omen. Your sales will drop drastically. So, it’s a good idea if you check your server host can bear maximum load. Usually, downtime is a rare thing if you have a good server but do check. You can check server load capacity through different online tools.

Inventory in stock, meet demand and supply

If you are relying on a supplier for the inventory or you make the product yourself, expect more orders which is why prepare / stock more for smooth flow of demand and supply. Work with your team or suppliers for handling the projected Black Friday sales and Cyber Monday sales. Selling out quicker and not meeting the customer demand is the worst thing which can happen during the holiday season sale....

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wordpress analytics plugin

Best Analytics Plugins for WordPress Ecommerce Website


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As a marketer, blogger or an entrepreneur, you want maximum impact of traffic for your ecommerce website. Without measurement tools, it is very difficult to assess which one of the products or categories are performing best in comparison to others.

Google Analytics and Google web analytics are the best analytics plugins for WordPress, they help in adding tracking code for each and every page of the website. Platform navigation is bit difficult but Google academy even teaches you.

Implementing tracking code on a website may seem daunting. However, there are plenty of Google Analytics WordPress plugins in the market. So, there is no need of writing a functional code for the plugin workability.

Monster Insights

Monster Insights monitors and report features right from your WordPress dashboard. Also, it is one of the popular and best analytics plugin for WordPress. It has over 1 million active installs.

In order to run this plugin on your website, link and authenticate Google Analytics with MonsterInsights. It has two versions, Lite and Premium.

In Lite version, check your overview report from admin dashboard. Average sessions, bounce rate, top referral sources, check outbound links and average page views are some of the features in this version.

In Premium version, advance tools are present with boosted features. Custom dimensions, custom post types, form tracking and more are in the advance version.

Google Analytics Dashboard WP (GADWP)

A free analytics WordPress tool is feature rich and a technology partner of Google Analytics. This means, you can rely on this plugin for reporting and tracking.

Tracking code on each page of the website gets integrated automatically. Key stats from WP dashboard features in the widget report of the tool.

Primary benefit of this tool is real time tracking. Just from the comfort of your dashboard, you can see, how many users are currently on the website, which channels users use, specifics of traffic source.

You can view the stats of your blog from front-end. Yes, this is also possible through this plugin.

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unique selling point

What is Unique Selling Proposition for an Ecommerce Business?


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A unique selling proposition sets the product apart from the market or the competitors. To identify USP of a product or ecommerce business, find the market gap.

In marketing campaigns, online retailers clearly justify their unique selling point. What characteristic feature is you offering and no one else? Successful product campaigns never miss customer touch points where they tap on through their USP.

In businesses, competition is a natural flow. Formulating opinionated and focused USP helps in branding, copywriting and marketing decisions.

How to prepare compelling USP for a brand/business?

Be sure and assertive in your claim, generic stances or cases are often ignored but forceful claims is what customers consider. Such as ‘we are best in the industry’ or ‘we have high quality products’.

See what your customer values the most, ‘unique’ won’t pay you much if the product or service is not solving the p,problem of the user for which he cares.

More than just a slogan, USP must communicate more than one way of doing it i.e. slogan. It depicts one aspect. It should embody in your business smoothly.

You may have more than one USPs and determining how they outperform the competitors is tricky. Let’s see how to identify the unique selling proposition for an ecommerce business.

1- List down the features

Do a Google search and prepare a list of features and benefits. See what features make you different from your competitors. Here the required research is extensive.

2- What emotional need your product is fulfilling?

Think if your product is serving the emotional need of the customer. Take customer perspective in focus, not only he will trust but will feel emotionally connected.

3- Identify the features which competitors can’t duplicate

See what products or services your competitor cannot imitate. Some products are common and your competitors might be selling copies. Mark the ones which cannot be reproduced.

4- Write clear and concise phrases for branding

Prepare shootout statements and use them in your marketing campaigns, they will bridge the gap of product reach (owner-to-customer)....

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magento compatibility issues

Get to Know Common Magento Compatibility Issues


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When you get a perfect module, you may think the website won't face any trouble any time soon. Even in such scenarios, compatibility issues arise because of various factors.

Magento compatibility when there is a conflict between two modules which are bringing forth the same functionality but using different methods.

One simple example, if a customer has Magento Enterprise and he wants some functionality via some module, and that functionality is already there in Magento Enterprise by default.

Modifying the same request to database is another one of the common Magento compatibility issues.

Maximize efforts for testing extensions. This ensures each module is easy-to-run and will integrate smooth. Here just leave the functionality on one side, we will discuss Magento compatibility issues in context of module integration.

1- Magento Editions

Magento has two editions one is for free and the other one paid with more features and custom options. Magento Community is a free version whereas Magento Enterprise is the paid. The free one has limitations which is why there are Magento compatibility concerns and they raise often.

2- Code customization

Magento merchants often hunt developers for in-house service or sometimes hire Magento experts. If already there are custom modules and you seek service from outside, there are chances of poor integration, ultimately affecting the performance of the website.

3- Extensions

There are innumerable extensions available for Magento ecommerce platform. Magento compatibility issues happen when the extensions are not tested before implementation. Solve bugs and errors beforehand. Poorly coded third-party modules if have bugs, they severely affect the performance of a Magento web store.

4- PHP and MySQL versions

Module vendors must follow Magento requirements for PHP and MySQL versions. Avoid running Magento releases on outdated configurations of PHP and MySQL versions. No matter how well a code is, the fragile environment cause complications.

5- Third party services

If you are acquiring services of the third-party, Magento compatibility is the first thing which comes in the mind of a developer. If you are hiring an expert, he will definitely consider compatibility point especially if he is integrating third-party extensions....

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4 Brilliant Ways of Increasing Average Order Value for Ecommerce Store


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You are making hard efforts and spending money endlessly on Google Ads, but why face all such trouble when there is less agonizing way of increasing revenue? Increase average order value (AOV) and see the revenue graph going up.

Here are ways of increasing average order value.

1- Know when and where you can set ‘free shipping’ for a product

Shortlist your products which have more average on value (AOV) before selling products online. Then place ‘free shipping’ label in the product detail page. Setting free shipping threshold is tricky because you may end up with decrease in average order value. Deloitte research says that 40% customers buy more if they see free shipping label on the product page.

Also, there are research studies suggesting that a lot of customers abandon their shopping carts because the product doesn’t have free shipping.

2- Buy minimum and get discounts

It is a common trick often played by ecommerce store owners and one of the ways of increasing average order value for selling products online. Even now customers expect that if they are buying a lot from one ecommerce store then there must be some discount for them. If they are buying products of certain amount they expect at least 15-20 percent discount.

3- Upselling on ecommerce store

Predictive Intent performed a case study and they are of the view that upselling on ecommerce store is 20% better than cross-selling. But that doesn’t mean cross-selling is over.

However, targeting the right group of people is imperative for cross and upselling. Add gift bags and wraps are add-ons which increases average order value too. That’s an inside secret tip.

4- Bundle deals

Offer customers value through bundle or package offers. For example, buy 2 and get a free gift or buy 3 and get 4 for free. Such things appeal. You can do this thing via free Shopify app or hire Shopify experts for the customization.

Make sure your products are priced the right way, this means if you are offering 4th item for free, it shouldn’t impact AOV.

There are many benefits of going with bundling offers, such as adding value to what customer wants the most and helping them make a decision.

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Low Investment Business Ideas You Can Start Today


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When a venture consumes little to none financial investment in the start, it decreases the pressure on an entrepreneur for getting successful. That’s why we will focus on low investment business ideas here.

You bought a stock, packed, picked and delivered/shipped - all steps are part of inventory management and require a lot of commitment for an online business.

Starting a new business is quite risky but the risk of losing it decreases when the initial investment is a meager amount or zero. Best thing of low investment is, you don’t fear failure. Worse thing in starting a small business idea is ‘not testing the business idea in the set target market’.

We have really interesting two low investment business ideas. No need for inventory.

1- A dropshipping store, no inventory stocking

Dropshipping store involves third party for inventory and receives customer orders directly. Acts as a bridge between client and a customer. Just maintain sales and stop worrying about the inventory. However, there are a lot of factors you should consider like telling the seller stores for keeping a particular product in stock so that demand and supply cycle never stops.

Buy an item at low price and sell it on profit margin, is simply the dropshipping model and it’s not a new form of business.

Another idea for running small business idea of dropshipping is curating product of choice from different sellers by picking a specific niche. When a customer picks up a product and places an order, supplier receives it and he fulfills the requirement in given period of time.

You may find local and overseas suppliers but always ask for the sample before delivering to actual customers. Dropshipping is a low investment way of testing products before marketing.

2- Print-on-demand product designing and selling

Print-on-demand is another dropshipping model where inventory, shipping, and order fulfillment is at the hands of a third party seller. Unlike the above idea, here you can sell customized products.

Idea is, customizing products and selling original products. Tote bags, t-shirts, mugs, phone cases etc. are actually the creativity canvases. You can use witty slogans and motivate the community lovers (for instance, cat lovers).

If you are not a designer, you can engage a designer from freelancing websites or hire web designer from our team.

There are many print-on-demand platforms, easily integrates with Shopify store. Hire Shopify experts, as they will build an ecommerce store with customized features. Print on demand is one of the features.

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3 Killer Hacks for Selling Trending Products Online


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Before a certain product ‘catch a wave’ and becomes trending, you should get one step ahead. You should know which product will get on the peak. Growing sales factor is totally dependent on the fact that you know the trend before it arrives. Selling trending products online is tough, getting stuck is the most frustrating thing in the process of brainstorming.

How does a store steal online audience? How do ecommerce businesses find trending products? Let us help you with this, you can start your search for selling trending products here.

Killer Hack 1: BuzzSumo

One of the amazing ways of searching for trending products is Buzzsumo.com. Main reason is that the website allows you analyze best content over Facebook, Twitter, Linked and Pinterest.

Simply you will type the product or the topic or the keyword in the search bar under ‘content research’. It will populate the most popular results. Snapshot of a BuzzSumo screen is shared here.

See which of the products is getting the most shares on the social platforms. Start importing those products from Ebay/ Amazon / Ali Express and sell.

Killer Hack 2: Google Trends

In case you are uncertain about the product popularity, one of the most trusted tools used by almost every entrepreneur is Google Trends. It shows the viability and trendiness of a product according to specific regions.

The tool is free and really user-friendly. Anyone can learn easily. A comprehensive graph giving a depiction of figures pictorially like how the product is performing.

We searched ‘sunglasses’ and found the following results. (You can set the time and see the trend).

You can look into interest by region or subregion. As you see in the screenshot here.

Killer Hack 3: Search on Popular Sellers (Amazon, Ebay, Ali Express)

It may sound like a tedious and tiring job but it can fetch you great insights into the popularity of products. Some of the popular selling websites we recommend are:
  • Amazon (amazon.com/best-sellers)
  • Ebay (ebay.com/ctg)
  • Ali Express (aliexpress.com each category has ‘hot deal’)

JungleScout is one of the paid tools for discovering the best and high demand products on best-selling websites. This makes discovering products easy. The lowest plan starts at $29/ month.

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shopify store data backup

4 Times When You Need to Backup Shopify Store Data


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Backups are like insurance policy which you may not wish of using as an ecommerce store owner. Primarily because it acts as a security and loss of data means loss of business.

Main purpose of backup is recovering code and data for your store. There are many use cases, as you may have deleted some of your popular products accidentally or your entire store data loss due to hack or content deletion.

Online backups should bring your store back-on-track and make it functional. Hosting provider or the ecommerce store platform is the main factor in seeing the recovery speed plus the type of backup used.

You may be thinking that all the ecommerce stores must have some sort of backup and why would they be so stupid in risking their valuable store data. Or another situation may remind you of dialing customer support.

Well, only some of the ecommerce platforms offer backups. Shopify store backup is not accessible for individual account restores. So, if anything wrong happens, your customer support won’t help.

Mainly there are two ways of Shopify store or ecommerce store data backup. First, manually exporting your store data. Second, automating your backup with the help of an app.

Now, let’s see when you need Shopify store data backup.

1- Editing theme code

In case you are modifying or editing your ecommerce or Shopify store data yourself, there are chances you make a mistake. Even experienced Shopify developers use development stores for testing their code first before using it on the live site. Doing customization yourself means you must have a way of reversing the changes or a backup.

2- Third party app installation

Although ecommerce or Shopify apps are vetted before they go to app stores but still there is no guarantee how they will integrate and respond the platform you have for your store.

Also, the Shopify apps are not necessary by Shopify but often built by Shopify developers or you can name them as third party. While installing such third party apps, there are chances that your store may not respond. Or when you are installing those apps, you are giving them access for edit or deletion.

There entrepreneurs who said their inventory count changed or prices went wrong when they integrated third-party apps. So, keep backup is always good advice.

3- Hiring a freelancer for a solution

When you are hiring a freelancer for your website, you are giving them editing permission for your store. It is not easy vetting a freelancer and trust on him. Especially is the case with Fiver.

If you are allowing somebody for backend code or any changes for a website, it may turn out a disaster. Don’t frustrate yourself for upcoming situations, backup doesn’t disappoint.

4- Deleting products/theme accidentally

Mistakes happen but the best way to counter them is using backups. There are times that products or themes of a website may get deleted by the hands of the owner. As an owner, you may be deleting a blog category but end up deleting all blogs.

As long as you have a backup, you can build and do changes whenever you want fearlessly.

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