How to Write ICO White Paper? Important Steps Guide (Part 2)

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ICO white paper is clear, concise and extensive details. As we discussed in our part 1, part 2 further entails, how you should work on problem, solution, tokenization, team working on the project and technology stack.

Step 4: Problem

The problem statement gives a detailed overview of the market and narrates how there exists a gap. This part is related to market consideration. However, here you go deep into problem dissection.

Explain your investor where in the market, your product fits. Back up with facts, research, and analysis.

Step 5: Solution

Here you suggest solution. Most of the ICOs fail because their white paper fails to convince why or how the ICO is solving the particular problem. Technical solution is shared in this section of the section. Blockchain technology utilization is emphasized upon, such as smart contracts, token standards etc.

This section also contains the ‘state of the project’ that means, what is the current state of the project i.e. prototype data, first users, development strategy and goals.

Step 6: Tokenization

This is the most important part of the ICO white paper. Although, we did consider tokenization but its detailed explanation is given in this section. Here, you explain why you picked a certain type of token and how it is going with the concept or idea of the ICO. Second, you give the numbers of token specific for each ICO stage.

Share token operations, its role in the business model and the process of token distribution. Authors of the white paper must present data in the form of graphs and diagrams as it will help readers understand better.

Step 7: Technology Stack

After finalization of token’s type, number, and distribution strategy, there comes the technology stack. However, you discuss technical solution in step 5 but here you go further into the details.

Here architectural diagrams are also shared. Front end and back end technologies are shared. How database will be managed are also explained. Do entail security measures for the ICO.

Step 8: Team and Roadmap

Team profiles with the professional background if mentioned in the white paper, it builds trust. This gives credibility and investors read if a strong team is working on the project. Investors even check their social profiles.

In the roadmap, you tell ‘how you will use the funds?’ It also contains a future-proof i.e. technical description and development plans for the next 1-2 years.

How to Write ICO White Paper: Important Steps Guide Part 1...

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ICO white paper steps

How to Write ICO White Paper? Important Steps Guide (Part 1)

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Sooner or later, blockchain will going to change the world. ICO is one of the core implications of Blockchain technology. Writing ICO white paper is the first step towards its development.

ICO has grown so much so that ICO development guidelines are there in the market. And these guidelines tell us that preparing a solid white paper is a path towards a successful ICO.

White paper is same like a marketing pitch for an online investor and not just that, also a business plan. Mainly because it guides a startup about the actions it will going to take in the future.

A white paper gives a prospective client an opportunity for project’s potential assessment. Also, it helps ICO investors in making investment decision.

Writing whitepaper for ICO develops validation for investors. A trustworthy relation between ICO owner and the investor can be developed. Each and every stage of ICO is explained in the document. What’s the idea, blockchain technology stack, reliable and professional team and the roadmap of ‘how to achieve’. You devise different ICO sales i.e. private and live ICO. Number of tokens and their division into different sales’ stages for an ICO. What is the worth of the token and how the value will upgrade? All is there in the ICO white paper.

Here are few steps necessary for writing ICO white paper.

Step 1: Prepare an abstract

Ask yourself certain questions for preparing an outline draft. Length of the abstract is advisable from 150-250 words

1- Who am I addressing to? Target audience

2- What are the biggest challenges and necessities of a project?

3- What problems will be resolved in the document?

4- What are the inferences and propositions of the white paper?

Step 2: Introduction

An introduction must clearly state the problem and the proposed decision for resolving that problem. In the previous step, you must engage your target audience, so that they read-on. (Well, what’s the purpose of writing white paper if the investors don’t read).

For composing a proper introduction here are few pointers.

1- Highlight the problem by showing how centralization is inefficient.

2- Use facts for illustration of your points.

3- State the current situation and how the problem can be solved.

Step 3: Market consideration

Share market analysis, investors need information on what’s the market condition. Consider these pointers.

1- What is the real condition of the market?

2- What are my customer considerations?

3- What are the advantages of the proposed solution in the current market?

4- What structure or data can be used for trigging the interest of the market?

For ICO marketing, here are few useful tips.

How to Write ICO White Paper? Important Steps Guide Part 2...

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Top 5 Bitcoin Wallets You Must Check

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By now, you must have heard of Bitcoin. And some of you may possess Bitcoins too. Question is, where are you keeping those Bitcoins?

The immediate answer is on Bitcoin exchanges like Bitfinex, Binance, or so much so on hosted blockchain wallets such as Cex etc. Mind it, you are putting your cryptocurrency under serious risk.

Before you put your dollar into a Bitcoin, knowing the risk is important. Bitcoin can easily get doubled in next few years or it may fall to zero in value. So, only put those savings which you can afford to lose.

Already, we have mentioned risks so you may think of the kind of risk which is associated with exchanges or hosted wallets. First, crypto wallets have private custody keys. And in both of the above-mentioned options, you won’t have any keys of your blockchain wallet.

We don’t recommend keeping cryptocurrencies in hosted blockchain wallets. Since keys are the only way of claiming Bitcoins or any other cryptocurrencies.

Where should I keep my Bitcoins?

There are five best Bitcoin wallets which are popular for their best usability and functionality. Let’s list them down here.


A platform where you can sell, buy or hold Bitcoins. Best part of this wallet is the ease of connecting to US bank account and transferring dollar to and from the wallet.

The wallet is also offering support for Bitcoin Cash, Ethereum and Litecoin.


It is one of the first Bitcoin hardware wallet introduced into the world by SatoshiLabs. A physical small device with OLED screen. You can connect the device to your laptop or mobile phone via the cable. It keeps private keys offline.

Once connected with the device, enter 9 digits’ code by corresponding to the PC screen. Add 24 words recovery seed afterward.

Trezor supports more cryptocurrencies than Coinbase.


A desktop software e wallet. Bitcoin stores on a system in a set of files and it’s available for Windows, Mac, Linux and Android.

Biggest benefit of this wallet is, you can quickly set up your wallet and start using it. However, in case of a system crash, or hack etc. your data will be lost.


Just like Electrum, it is a software e-wallet but it is much more intuitive in nature. This means, the interface is pretty and you can easily understand the flow once you create one. You can exchange Bitcoins through the app.

The wallet has the same security feature. It incorporates private key encryption. Exodus blockchain wallet converts Bitcoin or other cryptocurrencies into graphs or charts.


A mobile only digital wallet for selling and buying cryptocurrencies. It has Android and iPhone mobile wallet versions.

In comparison to other mobile wallets, a user may find navigation of the wallet hard. Except for advance users, who will like the navigation experience....

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How to Set ICO Price Plans for Investors?

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ICOs aren’t for all types of businesses. And don’t consider them as a tool for quickly raising money even if you have ICO price plans. Most people think of it a shortcut for avoiding long and costly registration of a public offering with regulators.

First and the foremost thing before setting an ICO is deciding if your business needs an ICO or not. However, the above mentioned was the most common case when the ICOs were still in their infancy state. Entrepreneurs were going crazy for ICO funding.

Like anything, ICOs are finally taking shape and there are legalities involved.

Major question every business with a wish of ICO integration or before launching a successful ICO should ask, “whether the digital token integration into a business model be meaningful or not”.

Tokens without utility hardly sale

If the only purpose of building an ICO is trading token on an exchange, the ICO will soon crash. Sooner the released token of an ICO hits a market, an ICO comes under rigorous speculation. And tokens without strong backing or demand won’t sale. In short, demand of an ICO token must be there before the launch of pre-ICO. A demand can only be produced by generating the real ‘utility’ of the token.

Now, after you know the purpose and the demand of your ICO/tokens, move forward with the price plans.

ICO plan must have a goal or expectations. The tips we are sharing here are very important for launching a successful ICO.

There are some ways of preparing ICO price plans.

ICOs without pricing, this means the contributors will get tokens in exchange for their contribution/ cryptocurrency.

The ones with fixed price, prefixed price and participants can have the tokens however, they can only trade after the freezing limit of the ICO.

First few expensive tokens' ICOs, this method is also named as Dutch auction. In such ICO price plan, first few tokens are expensive, and the price decrease as the investment period lingers on.

ICOs offering best price, participants buying tokens through cryptocurrencies will get the best price for their tokens.


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How Can a Startup Prepare for Crowdfunding Campaign?

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Building a crowdfunding platform such as ICO is not an easy task. Apparently launching crowdfunding campaign seems exciting because of the money and the fan base it generates. But things are not as easy as we think.

Hire ICO expert or crowdfunding service providers for an advice. They know how crowdfunding campaigns can produce better results in no time.

Successful crowdfunding campaigns take time. They need strategic planning, and proper marketing. There are few things important for crowdfunding campaigns.

Assess if the crowdfunding is right for you?

Crowdfunding is an amazing tool for raising funds and making a startup financially stable. There are following questions you have to answer before launching a campaign.
  • How your brand is different from your competitors?
  • Which form of crowdfunding do you need? (equity and reward-based crowdfunding are few forms)
  • What is the fee structure for the platform?
  • How thoroughly do you know about your audience?
  • Do i have the crowdfunding campaign tools?
  • Do I have the team for manufacturing the product once the campaign is over?

Pick the type of crowdfunding for the project / startup

There are basically four types of crowdfunding. Reward-based, just like Indiegogo and Kickstarter. Peer to peer lending, like Lending Club. Donation-based crowdfunding, like GoFundMe. Equity crowdfunding, like CircleUp. Each crowdfunding platform offers its pros and cons but all of the mentioned platforms are well-known and ideal for crowdfunding.

Use powerful campaign titles

Best practice in picking a name or title of the campaign is understanding the fact that name will drive audience. Be descriptive, don’t title the campaign with the product name only, lead them towards ‘what the product is?’ Moving forward, explain the product benefits and not features.

Plan your marketing budget

Luck has nothing much to do with the success of the campaign. Plan the budget ahead of time. Invest efforts smartly on the tasks where you can actually get traction. Don’t fall for common crowdfunding mistakes and beware of the current marketing trends.

Offer series of great rewards

For getting the support of your fan base, offer them some rewards. Rewards engage your audience and the response will improve as a result. It may be time taking to think of ways which motivate and excite your audience....

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ways for ico marketing

Know Smart Ways for Optimizing ICO Marketing

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Decentralized market and ICOs are trending majorly because 2017 was the golden period and still in 2018, we are witnessing a boom in crowdfunding. A blockchain based crowdfunding platform cannot succeed without proper ICO marketing.

Investors are keenly interested in ICOs because return on investments is much higher than the initial investment. However, there are risks involved. An ICO must run on a genuine idea and address real-world problems.

In order to prove ICO idea vitality, and gain trust of an ICO, hire ICO experts or blockchain experts. They know their domain and helps in optimizing ICO marketing efforts too.

Email Marketing

One of the best ways for optimizing ICO marketing efforts is using the email channel. The term email marketing isn’t new but the message and reach through this medium is effective. For that matter, customer data is the key.

You can run email campaigns to the selected list you have of a customer data for quick results. For viable results, segmentation of target audience is important. Once you know the interest of your target audience after the vetting process of experimentation, you’ll get amazing results.

And for a long term results, build your own email list over time. For many ICOs this is not possible because of the time constraints. However, ICO marketing agencies have their opt-in lists of customers.

Bounty Program

A bounty program serves as a marketing channel. It is an incentive-based reward method and a crucial part of ICO development. Marketers never forget adding this part into the ICO.

Making ICO viral is the goal behind incentivizing investors or the participants of the ICO.  Ideally, it should start as soon as the pre-ICO sale.

Airdropping is another program gaining traction because it’s the way of offering free tokens too. For making airdropping programs successful, plan strategically.

Offering too little or no rewards at all, you will run a risk of not optimizing your fundraising campaigns. Start airdropping before pre-sale or between pre-sales and main ICO sales.


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How to Participate in Token Generation Event? 3 Easy Steps

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Many first-time buyers of token don’t know about crowd sales and even ICOs. Probably, they heard the term and the notion ‘ICOs are hot for investment’.

Is there a difference between ICO and token launch? Not really. They are used interchangeably and liberally in the ICO market.

Some say token launch is related with Ethereum and ICO is related with Bitcoin / Altcoin. But the fact of the matter is, there is no distinction line. They serve the same purpose one way or another. Know in detail and hire ICO experts even if you just want an advice.

Now we believe there is one more important thing we clear before we proceed further. Is there any difference between Token Generation Event (TGE) and Initial Coin Offering (ICO)? Not really, they are the same. However, the first timers don’t know how to participate in crowdsales based on blockchain.

If you are one of those participants who know what ICOs are but you are a first-timer for token generation event, here are few steps to follow.

Step 1: Buy Bitcoin / Ether or Any Cryptocurrency

Mostly ICOs or TGEs accept funds in the form of cryptocurrencies. Find out which cryptocurrency is acceptable in the token sale. This is the most important thing before you think of participating.

Many ICOs limit crowdsales in Ether while there are many which accept funds contribution in Bitcoin.

So from where can I purchase Ether, Bitcoin or any cryptocurrency? Check out reputable cryptocurrency exchanges. Some of them accept bank drafts and credit cards.

Don’t forget doing buying weeks before token sales. As for token buyers’ transactions take time.

Step 2: Use Crypto Wallet for Saving Cryptocurrency

ICOs or TGEs don’t allow anyone’s participation from cryptocurrency exchange wallet directly. Buy personal crypto wallet and transfer your cryptocurrencies there. Personal wallets offer private keys and you can transfer funds to TGEs contact address.

There is a caution. If you send your funds using exchange wallet, you may lose the funds and they won’t recover.

Step 3: Transferring Funds to TGEs Smart Contract Address

Smart contracts govern token sales and they have their contact addresses just like your personal wallet. Another imperative point here is, send funds on correct contact addresses otherwise you’ll lose your money again.

This stage is very sensitive and there are many risk factors involved. TGEs send purchased tokens to the address from where a participant or an investor contributes.


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Top 4 ICO Benefits of Investing in Cryptocurrencies

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ICOs, on one hand, offer massive return on investment, but they are volatile and risky on the other hand. Although people are discussing ICOs and the cons associated with them but big financial institutions such as JPMorgan has started thinking of investment in cryptocurrencies. ICO cryptocurrency marketing and settlement costs are lesser than traditional IPOs.

Let’s take our conversation ahead and discuss the benefits of ICOs.

Return on Investment Is Impressive

Back in 2013, if $1000 was invested in Bitcoin, the worth of such investment moved to around $400,000 in November 2017. Also, if an ICO becomes a success, the ROI is potentially high for the investor. How would an investor know if the ICO is worth enough for investment? First an investor must know the crypto market trends and the ICOs trending.

Stronger the Network, Better the Liquidity

In order to realize the profit, a buyer or investor who has the equity finds someone who can buy the equity or either wait for the acquisition. In case of ICO, the cryptocurrency builds a solid network (such as Datum network of 56,000), the investors get more liquidity and can sell their cryptocurrencies for dollar instantly.

Execution with a Direction

In IPOs, startups often pivot because of a number of factors and one of those is the investment or venture capital. But in cryptocurrency ICO, direction of a startup is very clear. When you invest, you know what is the idea behind an ICO in the form of a whitepaper. In this document, token supply and the allocation is specified.

More Funds in Lesser Time

One of the best advantages of ICO for an entrepreneur is that a startup can raise more funds in lesser period of time. Also, if there is a brand name involved such as Telegram then raising funds is not an issue. They raised more than their hard cap set amount.

Point is, the idea of the ICO is what investor pays attention to. Also, the team, traction and the product market fit. However, idea is what a startup is based on but what makes ICO ideal is the quick results.


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Ethereum Timeline: A Brief History from 2013-18

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Vitalik Buterin had worked on various Bitcoin projects before a 19 years old programmer from Toronto thought of Ethereum. The platform was ideally developed for robust blockchain applications.

Since Vitalik worked on Bitcoin blockchain projects, he faced number of issues while working.

Bitcoin blockchain initially perceived as a medium for financial transactions / applications but Vitalik realized blockchain can perform more than just transactional computations.

Image result for ethereum blockchain

Vitalik got introduced with the Bitcoin and blockchain technology right in the year of its launch i.e. 2011. He started a Bitcoin Magazine the very same year. Through this magazine, he shared his views on digital future. Later, he worked on Mastercoin and other alternate coins with Bitcoin codebase. This work was a pushing factor for him as he knew the scope of Bitcoin is limited.

Ethereum Whitepaper 2013

A whitepaper of Ethereum launched in 2013 illustrating the new protocol of decentralized applications.

The key difference between Bitcoin and Ethereum was the platform’s ability in trading more than just a cryptocurrency.

Official Announcement in 2014

An official announcement of Ethereum had made. Also the team expanded. Along with Vitalik, Dr. Gavin Wood and Joseph Lubin were developing the blockchain platform.

Ethereum yellow paper released by Wood which showcased how Ethereum Virtual Machine (EVM) will execute smart contracts. Lubin on the other hand, founded Consensys, a studio for decentralized apps.

Ether Crowdsale 2014

In July 2014, Ethereum Foundation conducted a crowdsale where they sold 60 million of their tokens. For expansion, development and marketing activities, the foundation created 12 million Ether tokens.

First Live Release of Ethereum 2015

Frontier was the first live release or a product of the network which helped developers interact and develop apps over the network in 2015.

Hence, Vitalik thinks Ethereum is the solution of all problems or use cases of blockchain.

50$ Million Ether Stolen 2016

An anonymous hacker had stolen about $50 million Ether from Ethereum network which placed a question mark on its security. The incident caused a split in Ethereum community. Now there are two blockchain factions i.e. Ethereum (ETH) and Ethereum Classic (ETC).

Ethereum Growth in 2017

The network grew 13000 times in 2017 which attracted investors but the volatility of this platform makes investors think twice or stay cautious.

Present - 2018

The infrastructure of the Ethereum is much better from its infancy state. Still the platform is young and has limitless potential within. Recently it has topped $2.2 billion in circulation and moved from 12th to 10th place in top 10 cryptocurrencies....

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What are the Top 3 Successful ICOs of 2018? And What We Can Learn

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Hundreds of cryptocurrencies are launched on daily basis and the ICOs hype and anticipation have made them talk of the town. Every investor is closely observing the ICO trends so that he could invest in the one which will grow and bring in revenue.

One shocking thing that we observed in March 2018 as revealed by Business Insider was, ‘about half of the ICOs failed or crashed’. So the primary question playing in the minds of investors is what makes an ICO a success or a failure? The coin or a token ‘utility’ makes or breaks an ICO. If the investor can buy or sell coins or tokens and they won’t find any other utility along, they may not be much interested. That is one core factor we have identified besides other.

Moreover, many ICOs fail because they don’t offer real-world solutions. Also, they don’t have a good pitching idea. Security and scalability issues were common too in some failed ICOs.

Hire ICO expert because defining the success in ICOs is tricky. Is it about raising the most funds? Or building a loyal customer base? Or is it about the best product idea? Here is the list by CryptoSlate depicting the figures of raised money.


Source: Coinschedule

Let’s move on with some of the top ICOs of 2018.


After successfully running presale and private sales, their public sale took only 66 seconds to achieve their token cap. Their concept on decentralized autonomous organizations is what makes them different. Their product DAOs don’t need a CEO or HR Manager as the positions are filled by the free agents or members of the DAO network. The idea of this ICO made it win big.

They raised $30 million in the presale and main sale of the ICO.


Around 1.7$ billion was raised in the two private sales of this ICO hence making it the largest ever ICO in the history. The app is busy building in-app token based ecosystem for peer to peer transactions, micropayments, micropayments, file storage etc. However, many TON token holders started exchanging their tokens because of hype of fraud circulating. As there were many fake websites who were selling TON tokens.

On the positive side, Telegram ICO got popular because it was associated with a big name and investors had trust while investing.


The ICO was launched by Macau based hotel and casino corporation. Dragon Coin is a cryptocurrency based on Ethereum and it was specifically designed for gamblers.

Dragon is one of the biggest ICOs investment. The Dragon Coin cashed popularity of Macau because of the prime gambling location in China for high rolling gamblers.

Dragon raised $320 million surpassing top ICO of 2017 – HDAC. The Reason why it got attention is the strict rules implied by the Chinese government for taking the money out of the country. Actually, for gambling credits, gamblers had to contact junket companies. This ICO solved gamblers credit problem, in short.


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