Customer acquisition brings more sales and profit. We hear this over and over again but fact is, mobile app spending through current customers is more only if you keep on improving the customer experience.
Sales generation is a daunting task, but there are many ways of making it easier. Encouraging customers for mobile app spending is one of the ways.
Mobile usage is on the rise and stats suggest us that 62% of the purchases completed through smartphones in the last months. Mobile commerce will go up to 54% by 2021 in US as per the stats we researched. And this is no surprise for us because we are using smart devices more than we were in the past.
If you start encouraging your customers to buy from you, you’ll make handsome money. Hire mobile app design expert for better insight. For now, we have two useful secret tips often marketers and mobile app designers overlook.
1- Convert Your Mobile Site Visitor, Ask for Mobile App DownloadWhen existing or a new customer visits your website, ask him for the mobile app download. Jet mobile app is an example here.
The mobile app tripled downloads just by implementing this strategy.
Sure your mobile site customers are spending money on product purchase. But if they get an easy purchase option, the mobile conversions will double.
Apps make the purchase easy. On mobiles, customer information stays stored and he doesn’t have to feed the information every time he buys.
Mobile app also opens up more payment method options. Like Apple Pay, PayPal etc. Ease of checkout is the point here; this makes customer shop frequently.
2- Sending Out Push NotificationsCustomers may stay dormant even if they download the app. Keep them active on the app so that they could avail your offers, hence sales. Push notifications are one of the great ways for this purpose.
However, use push notifications strategically otherwise this method would backfire. Nobody likes their phone buzzing all the time. See the peak times of your customer visit and optimize. Only send useful information which is dire.
Send sale offers, discounts, coupons, or anything like that, it will work.
The strategy is much more effective than text messages and emails. Text promotions are considered spam and emails may not be read but push notifications are the best open rate so far.... Read More
Nearly 70% of browsing is on mobile devices which is why, building a mobile app has become a necessity for small and big businesses alike. Having a responsive website is no longer enough. A user wants a complete experience and it starts right from the time he opens an app.
Mobile apps optimize interactions on any medium and they are not the smaller version of desktops. They come with their own benefits and constraints. The mobile app design elements should look like how they behave. Some elements remain constant while others are interactive in nature.
Except for how mobile app design acts as we have already discussed in our
Visibility and Access to CustomersAverage American spends 3hours on his mobile device. And we know the fact that users who access your website, definitely want an ease of use and access on mobile. A mobile application is like answering their woes and helping them picking the right product by increasing the visibility.
Direct MarketingA mobile app could work as a direct marketing channel as you can send all your sales and promotions directly through notifications. Imagine the views and actual conversions.
Whenever, your business launches a new product or service, it can easily be introduced to your target audience.
Rewards through Loyalty ProgramsNo need for old typical collection card, make rewards of loyalty program digital through mobile app. If getting rewards become easy, chances of more app downloads and reach improve. Hire android developer and ask for loyalty program digital rewards.
Customer EngagementNo matter what kind of services you are selling, customers want a way of reaching you out. And if you have chatbots or messaging services integrated, it will make communication easy for customers.
Stand Out from the CrowdEven in digital world, there are many small businesses which don’t have mobile apps. There, you can stand out from your competitors. Be the first in your competitive market and go for mobile app development.
Your returning user is your asset. And, if you have good amount of returning users, they must have the app in their cells. That way you can send push notifications of your new products directly.... Read More
Irrelevant information is like a noise on a mobile UI. Cut out the clutter from a mobile interface. Cluttering a mobile UI design is like overloading users with too much information for processing.
Every added UI element – icon, button, image and sign make it difficult for a user to comprehend information. Confused about seeking services? Hire web development agency in Singapore or hire a web designer with professional services.
On desktop, you may have somewhat of free space whereas on mobile screen you have to play with limited space.
Do you know an average US user spends 5 hours on mobile daily? And the user is spending most of his time on mobile apps.
Essential Component of Product Strategy - UXSo what makes an app successful? Simply, the one with good UX. Also, an essential component of product strategy is the UX. These days, users expect a lot from a mobile app. Fast loading time, user experience and interaction are some important factors. Solve user problem - an app should address the pressing problem of the user as he expects so when he downloads an app. Vibrant sense of purpose is the key for a successful app. Help your user in accomplishing a goal – focus on user goals and remove all hurdles coming in the way. Clarity – this means there is no room for confusion when we consider user understanding for an app. He should know the app objective in the first place and operate the app easily. One primary action/screen – a simple rule for mobile UI design is using one primary action per mobile screen. Each screen should perform one primary action, this is easy for user learning and understanding.
Let’s take Uber as an example. It doesn’t complicate user flow. When a user opens it, it automatically detects user’s current location and the only action is picking up the drop-off location.Reduce user effort - above example reduces user effort in what he wants. This makes an app favorite.
Hence, it is quite evident that user doesn’t like putting more effort and he wants a clear understanding of what is a mobile app all about. Reduce unnecessary buttons, images and signs. ‘An action per screen’.... Read More
Plenty of mobile apps are out there but only few get recognition as the apps limit themselves on user habits only. Try to find your own space in the mobile app development industry if you are motivated towards building an app. Though, there were too many apps which were launched in July but only some were able to grab attention. Google and Instagram apps are really cool. Let’s have a view on some top mobile apps for the month of July.
Google PodcastFor years, android users were using podcasts apps like Pocket Cast, Stitcher, Player FM and more but Google didn’t have its own mobile app for this sole purpose. Now it has a homegrown option i.e. Google Podcast. It let the user search for new podcasts, download and play them. More than 2 billion podcasts are available where top and trending podcasts are easily searchable.
Adobe Spark PostIn habit of editing your pictures before posting them on social media? This app is for you. You can create inner photo edits for graphics or posting on social profiles. It is truly for social media app users. Also, the app is easy to use and requires no hard skills. This means, from teenager to an adult, anyone can use this app for photo edits.
IGTVInstagram has moved forward with vertical videos from vbloggers, influencers, and for anyone who thinks 1minute video is too short. It is an Instagram feature but also standalone app. You can see the TV icon on the corner of the Instagram feed as some people may not need a standalone app and some may have reasons.
RundogoWe are actually good at tracking our own activities, one way or another but what about your dogs? The app is built for keeping track of you and your dog activities. Especially when you are out and want to know about your dog. Dog owners now have an app for tracking range of activities. For instance, evening walk, bikejoring (cycling activity with dog) and more. All these apps are amazing when we look into their user interfaces. Yes, they are user friendly yet add a new dimension to a user’s lifestyle.... Read More
Users rely on menus for search of content and features. Menus are so crucial that you will find them on every website and mobile app you open. However, they are not developed or designed the same way.
Often we face issues with menu because some part of it is confusing or misleading. Such menus where user finds it hard to manipulate a piece of information are not encouraging in mobile app design trends.
The most difficult thing in designing desktop and mobile apps is the navigation. That is the reason why, you must seek some inspiration on mobile menu design ideas.
Hidden navigation menu for saving mobile screen spaceResolve limited screen space issues through hamburger menus. Don’t worry about the information placement when you have a scrollable drawer hidden under menu.
A/B testing, and interaction theories clearly state that if the menus are visible and clear, we can expect more engagement and user conversions.
Hamburger menu along with most relevant navigation in the menu is a good practice. Many apps are shifting from core hamburger menu to important navigation tabs display.
Tabs for rapid switching, menu display on feed scrollingYouTube adopted this practice. There is a hidden menu but it has tabs for rapid switching. However, there are ways in which the menu can disappear if it’s not in use of a user. The tab bar can stay hidden when a user is scrolling the mobile feed.
And, if the user starts moving upwards, the tab bar can appear again as a user tries getting upwards, he may need the menu for navigation.
Avoid using internal jargons and playing smart with menus. Stick with the terminology and describe content and features through menus.... Read More
When a user interacts with a mobile app, he must learn and understand what you developed. Though interactions are small details but they impact on UX at large.
In the past few years, motions have become integral for mobile app design process. Companies spend hundreds of dollars on mobile app development.
Designers over the last few years have started using animations in the mobile app design because it offers advantages in UI. Animations let designers play with time and the UX elements proficiently.
Intuitive user designs with details are possible through motions or animations. For instance, if the UX is engaging just like the Tile example given below, it can capture user attention during the process of ‘onboarding’.
Two actions i.e. tap and swipe trigger interactions in a mobile app. Check out some of the tips on mobile animations.
Loading experience shouldn’t be like waitingBring a level of excitement for the user and utilize animations on the loading screens. An opening animation gives a visually appealing feel.
Uber example given below, is not only grabbing user attention but directing and controlling him for particular action.
Credit: UX Planet
Onboard user through interactive contentIn the process of onboarding, user interacts with your mobile app for the first time. Don’t spoil it. Make it worthy. They should learn and understand about the app.
There is always a gap or time for bringing the user ‘onboard’ so don’t make it complicated. Smooth transition is the demand.
Believe it or not, flawless onboarding through animations leave tremendous first impact on the user.
Credit: UX Planet
Add context in visual orientationStatic mobile app design doesn’t bridge the gap between context and change. Moments of change in a mobile app are the places where animations do their part. Two states prediction through motion in a design gives clear indication of a context. Hence, improves user understanding.
When one state changes, a user must depict and not stay confused. Animations let transitions explain user how the current screen is related with previous one.
Credit: UX Planet
How two elements have a relationship?In the animation diagram given below, play button is transforming into pause button. Animations or motions give emphasis on the objective of the two elements.
User elements keep user eye from wondering because of the interaction through user experience.
Credit: UX Planet... Read More
Well, there isn’t any black and white blueprint for the development of the mobile application, yet there are some common practices followed by top mobile apps. For instance, you will find few similar features in Facebook, Instagram, Pinterest, Twitter etc.
The mobile screens of popular apps look different yet offer predictable user experience too. Some of the mobile apps deliver same screens (but obviously with a design wit/glamor added) for features and content.
Here is the list of top three common mobile app screens.
1- Getting StartedMost often the getting started screen isn’t one but rather a compilation of multiple screens. They are aligned in a way that a user can swipe them left or right. These screens help users in getting to know about the app better.
Start with the purpose and then move forward with features. Don’t bombard users with plenty of feature screens. This won’t excite user about the app.
Try designing quality ‘getting started’ screens because these screens are first interactions of a user with the app and if a user won’t get what he expects, he may never come back.
2- Newsfeed home screenNewsfeed is the home screen of various apps such as Instagram, Facebook, CNN etc. This screen has an objective i.e. informing user about the recent updates and appreciating users to become part of the online activity. Instagram stories is another user interactive feature.
3- What’s newSimilar to getting started guide, ‘What’s new’ usually contains a new feature of the app. Important is, when users onboard an app, the app informs them what's the new feature. The main goal of the screen is offering user benefit from the new updated app features.
Form and presentation of ‘What’s new’ screen or multiple screens should remain the same as getting started screen.
4- User progressIn this type of screen, user follows a path for learning or any set pattern for which an app was prepared. In an overall user experience, user acquires the set goal.
Example, Duolingo app takes user from one screen to another as part of the learning experience. After the user finishes the last step, he actually ends up with the learning of the language.
5- Go premiumMobile apps who run on freemium models usually have inbuilt app features where user can enjoy premium features of the app if he upgrades to it. This is usually for getting some extra perks out of the mobile app.... Read More
Your app launch screen is your ‘first impression’. Don’t destroy it.
When a mobile application loads, it’s the splash or boot screen which appears. Normally it has a company logo, sometimes only a name or sometimes there is a tagline too.
While we don’t see any practical advantage of the splash screen but they are the source of branding and give app the loading time.
There is an old saying that first impression lasts. No matter how old school it may sound but think of it in mobile apps scenario. It’s a welcome sort of screen which a user encounters first before getting inside the mobile application.
Key for getting the best mobile application design, there are certain elements.
1- Create Right Screen SizeGoogle do offer general information regarding mobile screen size. Also Apple offers set of static images which fit well with all iOS devices. This may seem like a small thing or some may say an obvious knowledge for an android developer but this is vivid mobile app user experience. (First image for android and second image for iOS screen sizes)
2- Design It Simple but UniqueIdea is, keep the user involve with it unless he gets first functional screen of the mobile app. What we can say a simple thing is, add a design with a wit factor. However, a mix of logo, dynamicity and creativity works better. Find your USP with it.
Splash screens don’t last long so avoid using text in it. It makes it heavy and difficult for reading. Don’t share idea or message through launch screen as it is not meant for the purpose.
3- Loading Time Display on ScreenSplash screen should keep user hooked by the time app launches. One way of doing is display of loading time through loading bar or circle. Notify user about the progress of the launch. If the app consumes too much loading time, no matter you keep design unique or display loading bar, user won’t stay. App loading time is the key factor driving user towards app usage.
If the app loading time is little longer, don’t take advantage by showing user ads. It gives commercial targeting impression which is bad.
4- Entertain UsersGaming apps mostly take more time for loading. So instead of showing company logo or game logo, a splash screen can get bit quirky with design. That means, entertain users with graphics or something. ... Read More
Revenue generation from mobile apps is forecasted around 189 billion US dollars by 2020. This revenue will come from app stores and in-app advertising. Apple’s App Store and Google Play Store are the two major stores for mobile apps download.
One of the consumer trends which is changing the way content consumes is, smartphones are preferred mode of communication.
About 58% of the Google searches happen on mobile devices. This stat shows us that Google usage is more on smartphones.
Let’s roll down and see what's required for mobile app development in Singapore.
1- Business development along with mobile app developmentYou may find an extensive list of mobile app development companies in Singapore but it’s rare finding a company which offers business insight along with mobile app development. Most of the startups opt for developing mobile application even if they can rely on mobile responsive site.
Hiring mobile app developer from a professional company has benefits. For instance, they follow project management approaches where transparent communication and feedback takes place between development team and client during each phase.
Business team takes the rough idea and matures it with their market research. They let the client know if the product penetrates the market or which market segment will respond well towards product/app.
2- Portfolio, see if you find quality appsCompany portfolio is very important. If they had developed quality mobile apps in the past, this means they can surely take your mobile app to the next level.
Download some of their apps and see how their features work. Analyze their work and check out the app reviews on the app store. A thorough research into the company’s portfolio can help a lot.
3- Critical thinking, skills and experienceSetting unique selling point (USP) is crucial in mobile app development. Mobile UI designer is the one who sets the UI patterns and elements, do interact with the designer and ask for his experience and skills.
An app development is more than just a code. App should perform well on respective stores. We are not talking about App Store Optimization (ASO) services but do look into Google trends in mobile applications, it’s necessary before building an app in real.... Read More
There is no single standard way for structuring a navigation but there are some methods which work better than others. Basic purpose of UI patterns is helping users in learning the user interface.
This is a drawback if your app looks just like any other app. You have to make it look unique. It’s tough balancing USP with the user-friendly factor.
Never ever think of a design as a sandbox where anything goes in easily. Mobile app design, if follows rules and logical practices, it can serve more than its purpose.
Few mobile UI fundamentals which can change the way of user interaction in a positive way are:
1- Sliders are underused but a great way of adding natural feelOne of the most popular features of mobile apps is slider. But as a navigation method, they are not used more often. If the mobile app has only few elements to display, sliders are ideal. Also, they are good enough for progressive apps. For example, Uber utility of slider feature on each of their app pages is not only creative but practical at the same time.
2- Save mobile screen space with pictorial iconsAnother hack which we can achieve for saving mobile screen space is pictorial icons, a logical solution. Picture on the icon is in itself descriptive about the feature it carries. What makes this feature creative? The display of pictures, style can be anything which goes with your website personality.
3- Card design is adaptiveDue to adaptability of the responsive design, card pattern is getting recognizable over time. Cards may have text descriptions, or images, whatever which goes with the functionality of the mobile app design.
Touch screen navigation makes card design a grid where user can select only relevant. Cards are impressive because they are coherent and comprehensive solution for showcasing available options.
4- Full display of navigationWebsites are on a move to limit the navigation space whereas on mobile screens full-screen navigation trend is on the rise. Once the user picks up his or her options, the other screen can limit the screen space for content. This strategy is also named as one step at a time method. In this, mobile app segregates the feature based on user experience and enriches the feel in the next screen.
Henceforth, navigations can cause impulsive impact if utilized properly. Nonetheless, they declutter the mobile screen and makes it easy for the user to pick up his path towards a product/service.... Read More