mobile apps

Tips for Making Small Business Website Effective in No Time


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A website design should offer an ‘experience’ which is not only user-friendly but best SEO optimized for Google searches. Improve your small business digital presence by improving on the design.

You will go nowhere with a cluttered website and complex navigation. Hire web designer or hire mobile app designer for better performance.

Here are some tips which we can share on the basis of our experience. Just a small treat for those struggling with effective website designs.

1- Google should find your website easily

This means an SEO friendly website is a must. Uncluttered website design, clear content placement, easy navigation, proper sitemap, proper URLs structure and relevant keywords are few crucial factors for Google search. Google always strive for providing the user friendly information. If the website is difficult and doesn’t fulfill the criteria it will go down in search results.

Pick a CMS where you could build and maintain SEO parameters such as WordPress. A small business can really take benefit out of it as for Google it doesn’t matter if you are dealing at small level but if you are delivering the information.

2- A website’s best friend is its version of mobile

Mobile-first index is the requirement of the Google. It is like suicidal if your website isn’t mobile friendly. What’s website responsiveness means? It merely means adapting your website according to mobile screens. But this is not it, make sure your website offers a user-friendly experience across all devices.

3- Focus on inbound leads generation

Before purchasing a product or asking for services, customer usually does initial research which also includes comparisons. Make it easy for them via navigation. While they are surfing through the website, you can acquire their email data. As they may turn out your future prospects.

4- Consistent and professional look of a website for branding

Give your website a professional look and avoid any flashy details which don’t serve any purpose. Use colors which are dominant in your brand logo. Hire web designer and pick one or two fonts and stay consistent with them throughout the website. Graphics and images you use should comply with overall branding.

5- Finding contacts is like finding a business, make them look visible

This pointer is obvious for a website design but most small businesses overlook this factor. Show your company’s phone number and address prominently on the homepage and on all other product pages. Display contacts on top and bottom of each website page. That’s is one of the ways of getting inbound leads. ...

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Mobile App Design Navigation Must Be Self Evident


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Mobile app design is not only about looks but the practicality and the navigation patterns. User experience pays you ultimately. A user cycle is all about how well a user can interact with the product and smoothly performs the said action.

There are different navigation practices ideal for mobile app design.

Do you know 49% of the mobile users use thumb for performing tasks?

Steven Hoober conducted a study where he finds out that 49% of the people use mobile through their thumbs. Place most-used actions at the bottom of the screen. This improves the app usability for the user. If you follow this practice, user can perform actions via one to two hands. Try considering ease factor whenever you design mobile app.

Switching between feature through tab bar

Facebook, Instagram and many other apps place their useful features at the bottom tab bar. For instance, Instagram has inducted all its core functionality features in the tab bar. Why so? It ensures switching between features quick.

Also, a UI designer can place a display a badge on the icons if there is something new.

Keep only the most relevant information in the tab bar and the one with frequent use. Avoid colorable icons in the tab bar, different shapes can do the job of distinction.

app navigation

Cards for naturally revealing the content

Use cards for mobile app design interface. Show actionable content through cards. Also, they are the source of showcasing content naturally. Cards add fun feel for swiping action.

Full-screen navigation

In this type of navigation option, homepage has navigation elements all over and it’s opposite of saving space. However, such type of navigation is ideally good for food apps. Such apps use engaging images and stay simple on the outlook. Obviously, entice images and colors are used.

app navigation

Search icon for freedom

User needs freedom and not the locked up space where information is dispersed. Search icon is kind of freedom where a user can search for the information ‘he wants to see’. Don’t hide it, rather make it look visible.

app navigation...

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How to Push Customers for Mobile App Spending? Tips Nobody Will Share


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Customer acquisition brings more sales and profit. We hear this over and over again but fact is, mobile app spending through current customers is more only if you keep on improving the customer experience.

Sales generation is a daunting task, but there are many ways of making it easier. Encouraging customers for mobile app spending is one of the ways.

Mobile usage is on the rise and stats suggest us that 62% of the purchases completed through smartphones in the last months. Mobile commerce will go up to 54% by 2021 in US as per the stats we researched. And this is no surprise for us because we are using smart devices more than we were in the past.

If you start encouraging your customers to buy from you, you’ll make handsome money. Hire mobile app design expert for better insight. For now, we have two useful secret tips often marketers and mobile app designers overlook.

1- Convert Your Mobile Site Visitor, Ask for Mobile App Download

When existing or a new customer visits your website, ask him for the mobile app download. Jet mobile app is an example here.

mobile web vs app

The mobile app tripled downloads just by implementing this strategy.

Sure your mobile site customers are spending money on product purchase. But if they get an easy purchase option, the mobile conversions will double.

Apps make the purchase easy. On mobiles, customer information stays stored and he doesn’t have to feed the information every time he buys.

Mobile app also opens up more payment method options. Like Apple Pay, PayPal etc. Ease of checkout is the point here; this makes customer shop frequently.

2- Sending Out Push Notifications

Customers may stay dormant even if they download the app. Keep them active on the app so that they could avail your offers, hence sales. Push notifications are one of the great ways for this purpose.

However, use push notifications strategically otherwise this method would backfire. Nobody likes their phone buzzing all the time. See the peak times of your customer visit and optimize. Only send useful information which is dire.

Send sale offers, discounts, coupons, or anything like that, it will work.

The strategy is much more effective than text messages and emails. Text promotions are considered spam and emails may not be read but push notifications are the best open rate so far.

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mobile app design for business

5 Reasons Why Your Business Needs a Mobile App


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Nearly 70% of browsing is on mobile devices which is why, building a mobile app has become a necessity for small and big businesses alike. Having a responsive website is no longer enough. A user wants a complete experience and it starts right from the time he opens an app.

Mobile apps optimize interactions on any medium and they are not the smaller version of desktops. They come with their own benefits and constraints. The mobile app design elements should look like how they behave. Some elements remain constant while others are interactive in nature.

Except for how mobile app design acts as we have already discussed in our previous blogs. We’re digging down some reasons why your business must consider developing a mobile app.

Visibility and Access to Customers

Average American spends 3hours on his mobile device. And we know the fact that users who access your website, definitely want an ease of use and access on mobile. A mobile application is like answering their woes and helping them picking the right product by increasing the visibility.

Direct Marketing

A mobile app could work as a direct marketing channel as you can send all your sales and promotions directly through notifications. Imagine the views and actual conversions.

Whenever, your business launches a new product or service, it can easily be introduced to your target audience.

Rewards through Loyalty Programs

No need for old typical collection card, make rewards of loyalty program digital through mobile app. If getting rewards become easy, chances of more app downloads and reach improve. Hire android developer and ask for loyalty program digital rewards.

Customer Engagement

No matter what kind of services you are selling, customers want a way of reaching you out. And if you have chatbots or messaging services integrated, it will make communication easy for customers.

Stand Out from the Crowd

Even in digital world, there are many small businesses which don’t have mobile apps. There, you can stand out from your competitors. Be the first in your competitive market and go for mobile app development.

Your returning user is your asset. And, if you have good amount of returning users, they must have the app in their cells. That way you can send push notifications of your new products directly.

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A Good Mobile UI Is About Delivering the Relevant Information


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Irrelevant information is like a noise on a mobile UI. Cut out the clutter from a mobile interface. Cluttering a mobile UI design is like overloading users with too much information for processing.

Every added UI element – icon, button, image and sign make it difficult for a user to comprehend information. Confused about seeking services? Hire web development agency in Singapore or hire a web designer with professional services.

On desktop, you may have somewhat of free space whereas on mobile screen you have to play with limited space.

Do you know an average US user spends 5 hours on mobile daily? And the user is spending most of his time on mobile apps.

Essential Component of Product Strategy - UX

So what makes an app successful? Simply, the one with good UX. Also, an essential component of product strategy is the UX. These days, users expect a lot from a mobile app. Fast loading time, user experience and interaction are some important factors.

Solve user problem - an app should address the pressing problem of the user as he expects so when he downloads an app. Vibrant sense of purpose is the key for a successful app.

Help your user in accomplishing a goal – focus on user goals and remove all hurdles coming in the way.

Clarity – this means there is no room for confusion when we consider user understanding for an app. He should know the app objective in the first place and operate the app easily.

The clear tab bar (right) is much better than the cluttered one (left).

One primary action/screen – a simple rule for mobile UI design is using one primary action per mobile screen. Each screen should perform one primary action, this is easy for user learning and understanding.

Let’s take Uber as an example. It doesn’t complicate user flow. When a user opens it, it automatically detects user’s current location and the only action is picking up the drop-off location.

Reduce user effort -  above example reduces user effort in what he wants. This makes an app favorite.

Hence, it is quite evident that user doesn’t like putting more effort and he wants a clear understanding of what is a mobile app all about. Reduce unnecessary buttons, images and signs. ‘An action per screen’.

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4 New Mobile Apps You Should Try


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Plenty of mobile apps are out there but only few get recognition as the apps limit themselves on user habits only. Try to find your own space in the mobile app development industry if you are motivated towards building an app. Though, there were too many apps which were launched in July but only some were able to grab attention. Google and Instagram apps are really cool. Let’s have a view on some top mobile apps for the month of July.

Google Podcast

For years, android users were using podcasts apps like Pocket Cast, Stitcher, Player FM and more but Google didn’t have its own mobile app for this sole purpose. Now it has a homegrown option i.e. Google Podcast. It let the user search for new podcasts, download and play them. More than 2 billion podcasts are available where top and trending podcasts are easily searchable.

Adobe Spark Post

In habit of editing your pictures before posting them on social media? This app is for you. You can create inner photo edits for graphics or posting on social profiles. It is truly for social media app users. Also, the app is easy to use and requires no hard skills. This means, from teenager to an adult, anyone can use this app for photo edits.

IGTV

Instagram has moved forward with vertical videos from vbloggers, influencers, and for anyone who thinks 1minute video is too short. It is an Instagram feature but also standalone app. You can see the TV icon on the corner of the Instagram feed as some people may not need a standalone app and some may have reasons.

Rundogo

We are actually good at tracking our own activities, one way or another but what about your dogs? The app is built for keeping track of you and your dog activities. Especially when you are out and want to know about your dog. Dog owners now have an app for tracking range of activities. For instance, evening walk, bikejoring (cycling activity with dog) and more. All these apps are amazing when we look into their user interfaces. Yes, they are user friendly yet add a new dimension to a user’s lifestyle....

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Some Design Ideas for Mobile App Menus


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Users rely on menus for search of content and features. Menus are so crucial that you will find them on every website and mobile app you open. However, they are not developed or designed the same way.

Often we face issues with menu because some part of it is confusing or misleading. Such menus where user finds it hard to manipulate a piece of information are not encouraging in mobile app design trends.

The most difficult thing in designing desktop and mobile apps is the navigation. That is the reason why, you must seek some inspiration on mobile menu design ideas.

Hidden navigation menu for saving mobile screen space

Resolve limited screen space issues through hamburger menus. Don’t worry about the information placement when you have a scrollable drawer hidden under menu.

A/B testing, and interaction theories clearly state that if the menus are visible and clear, we can expect more engagement and user conversions.

Hamburger menu along with most relevant navigation in the menu is a good practice. Many apps are shifting from core hamburger menu to important navigation tabs display.

Tabs for rapid switching, menu display on feed scrolling

YouTube adopted this practice. There is a hidden menu but it has tabs for rapid switching. However, there are ways in which the menu can disappear if it’s not in use of a user. The tab bar can stay hidden when a user is scrolling the mobile feed.

And, if the user starts moving upwards, the tab bar can appear again as a user tries getting upwards, he may need the menu for navigation.

Visual cues direct users

There are some universal icons which users recognize and use in common. For example, search, email, print etc. But such icons are limited and rare. So when a designer uses difficult icons in terms of user understanding and hides a functionality under it, it becomes hard for a user to interpret.

Avoid using internal jargons and playing smart with menus. Stick with the terminology and describe content and features through menus.

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Adding Motion to Mobile Screens Can Make a Big Difference


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When a user interacts with a mobile app, he must learn and understand what you developed. Though interactions are small details but they impact on UX at large.

In the past few years, motions have become integral for mobile app design process. Companies spend hundreds of dollars on mobile app development.

Designers over the last few years have started using animations in the mobile app design because it offers advantages in UI. Animations let designers play with time and the UX elements proficiently.

Intuitive user designs with details are possible through motions or animations. For instance, if the UX is engaging just like the Tile example given below, it can capture user attention during the process of ‘onboarding’.

Two actions i.e. tap and swipe trigger interactions in a mobile app. Check out some of the tips on mobile animations.

Loading experience shouldn’t be like waiting

Bring a level of excitement for the user and utilize animations on the loading screens. An opening animation gives a visually appealing feel.

Uber example given below, is not only grabbing user attention but directing and controlling him for particular action.

Credit: UX Planet

Onboard user through interactive content

In the process of onboarding, user interacts with your mobile app for the first time. Don’t spoil it. Make it worthy. They should learn and understand about the app.

There is always a gap or time for bringing the user ‘onboard’ so don’t make it complicated. Smooth transition is the demand.

Believe it or not, flawless onboarding through animations leave tremendous first impact on the user.

Credit: UX Planet

Add context in visual orientation

Static mobile app design doesn’t bridge the gap between context and change. Moments of change in a mobile app are the places where animations do their part. Two states prediction through motion in a design gives clear indication of a context. Hence, improves user understanding.

When one state changes, a user must depict and not stay confused. Animations let transitions explain user how the current screen is related with previous one.

Credit: UX Planet

How two elements have a relationship?

In the animation diagram given below, play button is transforming into pause button. Animations or motions give emphasis on the objective of the two elements.

User elements keep user eye from wondering because of the interaction through user experience.

Credit: UX Planet

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5 Common Screens in Popular Mobile Apps


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Well, there isn’t any black and white blueprint for the development of the mobile application, yet there are some common practices followed by top mobile apps. For instance, you will find few similar features in Facebook, Instagram, Pinterest, Twitter etc.

The mobile screens of popular apps look different yet offer predictable user experience too. Some of the mobile apps deliver same screens (but obviously with a design wit/glamor added) for features and content.

Here is the list of top three common mobile app screens.

1- Getting Started

Most often the getting started screen isn’t one but rather a compilation of multiple screens. They are aligned in a way that a user can swipe them left or right. These screens help users in getting to know about the app better.

Start with the purpose and then move forward with features. Don’t bombard users with plenty of feature screens. This won’t excite user about the app.

Image result for getting started mobile screens

Try designing quality ‘getting started’ screens because these screens are first interactions of a user with the app and if a user won’t get what he expects, he may never come back.

2- Newsfeed home screen

Newsfeed is the home screen of various apps such as Instagram, Facebook, CNN etc. This screen has an objective i.e. informing user about the recent updates and appreciating users to become part of the online activity. Instagram stories is another user interactive feature.

3- What’s new

Similar to getting started guide, ‘What’s new’ usually contains a new feature of the app. Important is, when users onboard an app, the app informs them what's the new feature. The main goal of the screen is offering user benefit from the new updated app features.

Form and presentation of ‘What’s new’ screen or multiple screens should remain the same as getting started screen.

4- User progress

In this type of screen, user follows a path for learning or any set pattern for which an app was prepared. In an overall user experience, user acquires the set goal.

Example, Duolingo app takes user from one screen to another as part of the learning experience. After the user finishes the last step, he actually ends up with the learning of the language.

5- Go premium

Mobile apps who run on freemium models usually have inbuilt app features where user can enjoy premium features of the app if he upgrades to it. This is usually for getting some extra perks out of the mobile app....

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How to Use Mobile Splash Screens Successfully?


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Your app launch screen is your ‘first impression’. Don’t destroy it.

When a mobile application loads, it’s the splash or boot screen which appears. Normally it has a company logo, sometimes only a name or sometimes there is a tagline too.

While we don’t see any practical advantage of the splash screen but they are the source of branding and give app the loading time.

There is an old saying that first impression lasts. No matter how old school it may sound but think of it in mobile apps scenario. It’s a welcome sort of screen which a user encounters first before getting inside the mobile application.

Key for getting the best mobile application design, there are certain elements.

1- Create Right Screen Size

Google do offer general information regarding mobile screen size. Also Apple offers set of static images which fit well with all iOS devices. This may seem like a small thing or some may say an obvious knowledge for an android developer but this is vivid mobile app user experience. (First image for android and second image for iOS screen sizes)

2- Design It Simple but Unique

Idea is, keep the user involve with it unless he gets first functional screen of the mobile app. What we can say a simple thing is, add a design with a wit factor. However, a mix of logo, dynamicity and creativity works better. Find your USP with it.

Splash screens don’t last long so avoid using text in it. It makes it heavy and difficult for reading. Don’t share idea or message through launch screen as it is not meant for the purpose.

3- Loading Time Display on Screen

Splash screen should keep user hooked by the time app launches. One way of doing is display of loading time through loading bar or circle. Notify user about the progress of the launch. If the app consumes too much loading time, no matter you keep design unique or display loading bar, user won’t stay. App loading time is the key factor driving user towards app usage.

If the app loading time is little longer, don’t take advantage by showing user ads. It gives commercial targeting impression which is bad.

4- Entertain Users

Gaming apps mostly take more time for loading. So instead of showing company logo or game logo, a splash screen can get bit quirky with design. That means, entertain users with graphics or something.

Image result for gaming apps loading time screen  ...

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