Web development

ecommerce marketing trends in 2019

3 Ecommerce Marketing Trends to Watch Out in 2019


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One fact is true for sure i.e. the way you do marketing today may not cause any effect tomorrow but it pays off. Especially if you planned considering your target audience.

In 2019, you may hear about more implications of artificial intelligence, virtual reality and influencer marketing in ecommerce marketing trends. Although, we witnessed such applications in 2018 but the changes will be vibrant.

Anyways, in the upcoming year consider following ecommerce marketing trends.

Website performance and speed

Speedy website will act as an extension of SEO and user experience in digital marketing. Edwin Toonen shared a fact in 2017 that ‘an average speed mobile landing page consumes in 22 seconds’. This is in comparison to 3 seconds whether a user wants the website services or not.

Page speed is not just important for SEO but it improves UX and overall user experience.

And do you know Google has made the page speed the ranking factor in its SERPs? Well ranked websites are progressive and have accelerated mobile apps.

Work on all aspects of the user journey, and speed is the core.

Voice search, virtual assistants

We have seen a strong presence of virtual assistants in 2018 and the trend will be evident in 2019 too.

CEO of Baidu, the big search engine in China predicted in 2014 that in the upcoming five years half of the search will be made through images or speech.

Stats also tell us that there are greater search queries through voice rather than text. Marketers need optimization of this feature in the products they’re promoting.

Mobile advertising, pay per click (PPC ads)

Mobile advertising isn’t new. Marketers are working on mobile site optimization, responsiveness, and mobile apps for the last few years.

Potential of mobile advertising is huge, so in the year 2019, you should be heavily investing in pay per click ads for mobile devices.

Do you know there are around 1.2 billion internet users in the world? And half of the PPC conversions come through mobiles.  ...

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web page speed

How Can I Optimize Web Page Speed?


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A website when starts making money, one of the primary concerns an ecommerce merchant has is the web performance. Often, website speed slows down and results in delayed requests.

A slow website drops down your conversion rate. In this blog, we will share simple ways of increasing web page load speed. The idea isn’t just about scripts, cache or images but it also includes HTML content. If HTML is taking too long, obviously every other request will get delayed.

Caching HTML on ecommerce websites or dynamic websites is somehow daunting if not at all. The caching process doesn’t happen by default in a Content Delivery Network (CDN).

Optimization of Dynamic and Static Websites

For static websites, page caching is not an issue. But in dynamic websites where content changes or customizes among users, HTML content caching may cause errors.

There is one simple example of dynamic websites. If a user adds products into his cart and then removes few, the cached data may display the number of remaining items inaccurately.

One solution is implementing web page personalization in separate Java files or cache data for a shorter period of time.

OR

Cache HTML content for users who aren’t log in or didn’t add any products.

Solution 1: Script personalization

Implementing personalization in web through separate JavaScript files is what some of the ecommerce merchants are doing such as The Gap website.

This practice allows caching of HTML. Scripts can upgrade the page after the loading is done. Check website speed after implementation.

Solution 2: Anonymous users

Suppose, you don’t have the budget to revamp or redesign a website for improving page speed. There is another option i.e. the anonymous user.

What does this mean? Web server or CDN will cache every page excepts the requests which are placed mentioned to be in the exclusion criteria.

Most commonly used is the session cookie which is used when a user logs in or adds a product into the cart. Cookie is important in a way that it tracks every user....

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How to Add Product Review Extension on a Shopify Store?


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Ecommerce website acts more like a ‘salesperson’ and if you have product reviews on it, customers / visitors trust and buy more.

According to a survey (Bright Local), 85% of the consumers trust online reviews as much as personal recommendations. And, 49% consumers need at least a 4-star rating before they decide of choosing a product for purchase.

If you are looking for a way of adding more credibility to your Shopify store, go for adding product review extension. Hire Shopify experts or hire Shopify developers for getting the services done. They can help you in customization of Shopify theme too.

Reviews are a great way of seeing a ‘real-life’ experiences of the shoppers. Customers can learn about the product and see for themselves if the product is right for them or not.

‘Adding reviews to an ecommerce website need more commitment rather than just changing the settings.’

Get customer reviews by preparing solid plans

There are many ways of achieving first-hand real reviews from customers. Follow up emails is one of the ways, you can send them manually or automate them.

Adding handwritten or printed notes while shipping the products. It adds a personal feel. Outreach potential customers via social media. Ask customers to leave reviews in newsletters or marketing emails.

How to add a product review?

Variety of apps are there for product reviews. Shopify has in-built product review app, which you can explore. You can add an extension for your Shopify store and it’s for free. Naive at handling coding thing? Contact experts.

Good thing about this app is, it automatically adds the aggregate score in Google search results of the store. It also supports Google microdata (also named as ‘rich snippet’).

Here’s how you can add product reviews on the product pages.

DESKTOP

Step 1: Go to Shopify Admin, click online store > themes.

Step 2: Select theme, click actions > edit code.

Step 3: Open ‘product-template.liquid’ in the ‘sections’ directory.

Step 4: Choose the space or an area where you want your product review code to appear. Usually, it’s recommended under product description. Find product description by searching {{ product.description }} liquid tag.

Step 5: Below the product description liquid tag, paste the following snippet:

Your code will look like this:

Click save.

ANDROID & IPHONE

Step 1: Open Shopify App, tap ‘store’.

Step 2: Pick ‘sales channel’ section and tap on to ‘online store’.

Step 3: Click ‘manage themes’.

Step 4: Select theme, click actions > edit code.

Step 5: Open ‘product-template.liquid’ in the ‘sections’ directory.

Step 6: Choose the space or an area where you want your product review code to appear. Usually, it’s recommended under product description. Find product description by searching {{ product.description }} liquid tag.

Step 7: Below the product description liquid tag, paste the following snippet:

Your code will look like this:

Click save....

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Top 6 Reasons Why You Should Love Shopify


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Ecommerce is a billion-dollar market and every year it’s increasing by 17%. Building ecommerce store is effort-consuming but, with self-hosted solution of Shopify, you don’t have to look any further.

Though there are inbuilt themes but they don’t always work. If you are ‘customer-centric’ company, you would definitely opt for customization. Hire Shopify developer for quick launch of a website.

Fact of the matter is, Shopify offers a generic solution and that solution may not ‘work-around’ your website theme or business ideology. However, we have seen the stats and they indicate 84% of the ecommerce apps earned revenue on Shopify.

Top reasons why Shopify is considered for building ecommerce websites are listed below.

1- Secure and Reliable

Ecommerce business deals with sensitive customer information on daily basis such as credit card details. So, there should be a secure platform where it stays safe. Keeping customer information intact and secure is the primary concern of business owners and Shopify is the most trusted and secure platform. One of the biggest advantages of self-hosting solution is that it caters with the reliability factor.

2- Customizable

There are more than 160 themes (free and paid) available and each one of them is customizable. This means, you can create new sections, change color schemes etc. For technical stack addition such as integration of emails, ticketing and more, you probably need technical team assistance.

3- Mobile-ready

Mobile visits are higher than website and it’s increasing. This is because users content consumption has expanded on mobile or smart devices over the years. Thanks to Shopify, its designs/ themes are not only limited to desktop but they are mobile friendly too.

4- Visually Pleasant

Brand gets strengthen if it has online presence but it may go the other way around. This means? Brand visual representation and handling matters a lot digitally and socially. The visual appeal of the Shopify store is amazing and emphasize more on products.

5- Marketing

Startups are always on a mission to cut their costs and what’s better than Shopify in terms of marketing tools it has. Do you know, it has integrated SEO and analytics which tells us from where customers are coming, plus their interest in particular product.

6-Easy and Affordable

Key rule for running a startup or economical business is keeping costs low and Shopify is affordable. Rather building a website with plenty of room for customization (hence increasing costs), Shopify has ready-to-use themes. Comparison with other shopping cart platforms show us that Shopify is easy and quick....

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Why Angular JS Is the Most Preferred Framework for Front End Development?


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Angular JS enables seamless data binding for rapid front end development. That’s why creating an interactive website is more fun with this framework. No need to reload the page and see if the model is sync with the view or if the changes are reflecting in both. Consider it ideal for modular development. It is hard to imagine what other language is a best fit for building SPA (Single Page Application) than Angular JS. First know what is Angular front end JS framework? It's an open source framework which is used in developing Single Page Applications (SPAs).

For creating the interactive elements of the website, Angular JS is the most preferred framework. Using angular, overhauling websites have become more dynamic, also loading time of the web pages have increased.
Angular JS 4 had released in March 2017 and was named the best programming language of the year. Here is the list of reasons why Angular JS is preferred for front end development, especially for SPAs.

Angular JS is fast, it saves time

Splitting app into components

Angular JS framework is ideal for launching web applications fast because of best structured and easy-to-test applications. Other frameworks consume more time, all that it takes is splitting of an app into several components of MVC. Most of the components are pre-written which is the reason why there is no need for additional coding thus it saves time and effort.

Data binding in Angular JS is easy

Type and see immediate results

One of the core features why Angular JS is best is two-way data binding. If a user makes a change in the model view, ‘the view’ will reflect the same changes without reloading a page. As you type in the span, you can see the immediate results. If the Angular JS framework application encounters modular change, browser event etc. it updates the pattern as necessary.

Lightweight declarative code style

Third-party APIs

Declarative paradigm is used for designing patterns inside Angular JS framework. This paradigm makes it lightweight; applications written in Angular JS support all browsers. Angular JS apps integration with the third party boosts features of the web page.

Dependency injection

Easy solution for Angular JS

Simplify development testing process, Angular JS has dependency injection in its mechanism. It asks if the developer is in need of dependency or a service. Rather than searching for it or create one, dependency injection is one of the easiest solutions....

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Challenges Magento Can Solve for an Ecommerce Store


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Indeed, Magento is the much sought after and popular CMS framework which is being used in every other ecommerce website. One can build a complete ecommerce store by using Magento frameworks as they are flexible, agile, and easy to scale. In the last couple of years, we have witnessed many ‘plug and play’ sort of ecommerce solutions. Yet Magento remains the top priority for building ecommerce stores. So what makes it favorite for the ecommerce industry. Let’s find out.

Open Source Platform

Magento is a free open source platform with open source license. Due to open source feature of this framework, it’s readily available for ecommerce website development. And, widely used by developers to craft assorted functions based commercial websites. Highly adaptable and endless modification options, is what makes it popular amongst the developers’ community. This platform offers robust performance and enhanced security because of the open source tools.

Flexible and Responsive

To inculcate features and advance methodologies, there are number of ways or extensions available at the Magento platform, and some are for free. High flexibility offered by Magento makes customization highly easy for shopping carts, online product catalogs etc. More and more ecommerce businesses are offering their mobile versions of the main website. Mainly because of the scalability factor. Responsive mobile apps response rates are equally better, even sometimes better than the website itself.

Single Backend, Multiple Web Storefronts

In order to offer uniform shopping experience to the customers, multiple web storefronts can be administered via powerful Magento development features. Integration with third party is easy with Magento like CRMS, CMS, payment systems, etc. as the platform ensures reliable data transfer.

Smooth Navigation, In-built SEO Optimization

Clutter free navigation is also the promise of the Magento development framework. Though ecommerce websites, in case big ones, have large data sets, it’s often confusing for customer to move from one navigation to another but fortunately, that is not the case with Magento ecommerce store development. Magento has in-built marketing tools such as SEO optimization which ensures the user if he has enough URLs, sitemaps, meta tags, meta descriptions and the focus keyword placement.

Seamless Checkout Option

A customer can avail a single checkout option for all products added into the cart. There is no need to checkout through varying number of steps. This seamless checkout option is another reason why Magento is the most opted platform for ecommerce website development....

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Best PHP Editors/ IDEs Every PHP Developer Must Know


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A frequently asked question by most of the PHP programmers is, which is the best Php editor for coding? If you’re new to PHP programming, IDE is the vital tool a PHP programmer should know. There are different PHP editors available in the market, some are open source and free whereas some are paid. But, it is foremost to understand that which ones are the best and if paying editor is offering a bigger deal, then why not to use it. Anyhow, we have a list of some popular IDEs for PHP programming.

Eclipse

Syntax highlighting, code assist, code navigation, syntax validation, code templates, remote projects, PHP profiling, PHP unit, refactoring, debugging, and code formatter are few of the features this editor has in its pack. It’s open source and free. For a beginner, it might be tough but once he learns, will spend more time on this editor. It has a large community of programmers and to use it robustly, make sure you have an efficient system to work on.

NetBeans

NetBeans is another open source integrated environment for PHP programmers. One of the advantages of using this editor is that it supports multiple languages, i.e., English, Chinese, Russian, etc. In the start, it was slow and was particularly used in Java web development but now the updated version is much faster and used for PHP development. It stands out from other IDEs because of its unique and powerful features. It does support other frameworks, for example, Zend, Doctrine, Symfony 2 etc.

PHPStorm

The IDE is developed by JetBrains and it’s written in Java but it is thought to be one of the best IDEs for website development. It was released in 2009 and now it has become the obvious choice for PHP websites. PHPStorm is an enterprise IDE with license fee but for teachers and students, it is free of cost. Rich code editor with syntax highlighting supports PHP frameworks like Laravel, Wordpress, etc., support for integration of version control systems.

Sublime Text

For code, markup and performance, it is the highly sophisticated text editor for PHP development. Only few text editors match the flexibility and the level of agility Sublime Text offers. Key bindings, macros, snippets, menus – customization of anything is possible. A cross-platform editor with Python API, and switching projects is easy, no save prompts, all changes remain save. Also, it has out-of-the-box command palette. Sublime Text was developed by Skinner and Bond, launched in 2008....

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Top 3 Responsive Html5 Development Frameworks


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Html5 development frameworks are used extensively along with CSS3 and JavaScript to make interactive and functional websites. If you don’t feel like developing a website altogether from a scratch, opt for html5 responsive frameworks.

Web landscape is becoming complex which has made it important to deliver solid web and mobile experiences, applicable to growing list of development scenarios. Layouts that can respond to any screen size is what makes html5 favorite for responsive development.

Fluid grids, media queries, and flexible images are used to make the layout of a website look good regardless of the screen size or the browser.

We often look at our favorite website and ponder what makes it stand out? Well, design element should be there for sure, but it should direct the end user to perform a certain task. Otherwise, bounce rate of the website goes high.

In order to make any website tick, there are number of factors which should be considered. First, what should be the goal of the website, either you want to elevate your sales by 30% or increase website conversion rate, it all depends on the site architecture and the way web elements are used for making it user-friendly.

1-Bootstrap

Bootstrap is one of the most popular responsive development frameworks which has 2 CSS preprocessors i.e. LESS and SASS. There are hundreds of features present there in the Bootstrap for utilization and optimization of any kind.

It is an open source toolset for front-end development. Grid structure, JS plugins, and famous UI elements are there to help. Almost 20% of the 100,000 websites use Bootstrap, the figure itself shows the popularity of the framework.

2-Foundation

A responsive framework community which offers customization for websites, apps, and emails, basically it’s adaptive. The design and development possibilities it offers work on any device/platform. An exceptional framework which comes along with wide range of elements which encircles layouts, media, library packages, navigation etc.

3-HTML Kickstart

Best practices, icons and styles are collected under one framework. This framework offers the strong foothold for any project from the very start. It has the building blocks of JavaScript, CSS3 and Html5 which is why a finished web app is not only responsive but it’s scalable too. For building rapid and efficient web or mobile app, Kickstart has all the required components packed inside.

Some other easy-to-use frameworks are Skeleton, CreateJS, SproutCore, and Less Framework 4.

...

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