Future of sales is in the hands of chatbots!
Cognitive abilities of the machines have made them smarter even than humans. Humans always wished to run their manual or repetitive errands with machines, thanks to chatbots innovation.
Sales department of companies has been revolutionized with marketing bots. Increase in revenues, customer interaction and accuracy has improved performance of sales teams.
A chatbot is a software which is developed with a purpose to understand and do natural language processing. Just feed any question and you’ll get an instant response.
For instance, as a user, you ask for a certain product. It will not only share the best choices but also other related products. If I’m looking for a gym tracksuit, it may also provide options for shoes.
This is one use case and there are tons of others, shows us that chatbots hold infinite possibilities for businesses. Let’s list and concise few points.
How can sales be improved with chatbots?
Salesperson is an interface between a company’s product and the end-user. In other words, a face of the company and they tend to stay in inevitable pressure on daily basis.
Chatbots brings service consistency and accuracy
Chatbots handle and process data with precision which humans are prone to lose while doing repetitive tasks. Moreover, humans have emotions and they tend to ‘react’ in different scenarios. Bots, on the other hand, keep calm and neutral in all possible scenarios. We can say, chatbot is also a business intelligence tool.
Handles multiple queries, it’s easy to mature leads
Unlike humans, bots can handle multiple similar queries at the same time. This not only saves time but human effort too. Customers used to ask the basic questions time and again. If they start becoming more and more specific, a bot can redirect them to the sales lead. Thus, maturing leads have become easy.
24/7 helpdesk for consumer services
Chatbots are replacing the concept of traditional helpdesks. Key metrics could be fed to the chatbot based on natural language human questions which they tend to ask usually.
Automate transactions for users
Messaging platforms can now be integrated with different payment methods and this is helping customers to do transactions with relative ease. In short, it shortens the sales process and is less of a headache for a customer to go through the entire sale process.
Access performance, for surveys and feedback
Bots could be used for accessing individual performance. They used to extract reports and thus the performance of a salesperson can easily be evaluated, quarterly or yearly.