Holidays are here and just like 2017, you can expect earning millions during each day of November. This is not just a random statement. Emails attracted 20% more traffic to websites last year during the holiday season.
Also, stats show us that email marketing/holidays emails generated 25% sales on Cyber Monday in 2017. While retailers do prepare themselves for big season holiday sales, they not only try selling through their physical stores but online sales are equally as important.
For engaging and conversion focused emails, there are number of tactics for holidays emails conversion.
Highlight your edge, the only benefit you’re offering
During the holidays season, there are discounts on almost each and every brand selling online. Amazon alone accounted for 50% of the online sales happened last year. Basic question is, why somebody picks you when there is another popular option available? Finding your competitive advantages is critical in selling online. Do highlight your ‘offering’ in the email visibly well. For instance, free returns, satisfaction guarantees, price guarantees, complimentary gift wrapping or any direct contact information.
You name all these given instances ‘value-adds’ as they overcome customers’ barrier in making a purchase. Always remember, some customers are seasonal shoppers. And they may be waiting for your email reminder.
Right Incentive, discount trends
Last year following discount trends were popular: in-store exclusive discounts, free gifts with tiered discounts, and category-specific sales.
Everyone is offering discount, it is the best time of the year and we all know it. Offering a free gift on a purchase can be tiered with discounts. Retailer knows the price of the free product and he can use this way for selling even an expensive product. More like, convincing a customer that it’s a good trade.
Use personalized product recommendation emails
Engaging a person through email noise is difficult as mostly such emails fall into promotion sections of the email. However, personalized product recommendation emails are reported to be a pulling factor for customers buying stuff online.
Use personalized product recommendation in your emails and website
both, it offers trust and plays as a useful trick.
That doesn’t mean you stop sending promotional emails. You can do product recommendation trick on emails with order and shipping confirmations, post-purchase or welcome emails.