Ecommerce store owners should capitalize on all social platforms which are visual in nature such as Pinterest. That’s the place where their products can shine.
It is quite a frustration if any of your social media platforms isn’t performing. The best channels like Facebook, Twitter, and Instagram have their own metrics and no one can go beyond driving maximum number of traffic.
Lifespan of Pinterest pins is more than any other social medium that is the reason why, place a long term strategy for your business here. Don’t run for short-term results. Ecommerce business owners must start with customer relationship building.
Excellent Reach and Engagement
Pinterest doesn’t depend on the number of account followers, content reach is higher and seamless. Even the user who is not a follower can see your posts. This means, if you don’t have followers, you can still reach to large number of audiences and improve on engagement.
Get Early Mover Advantage
The platform is still not crowded and you can have early mover advantage. Think of your business the first one in your niche entering into Pinterest marketing and now think of the edge you will probably get out of it.
Early movers will seek rapid growth because of new customers, and endless possibilities of converting them
Buying Cycle Stages Reduced
One of other advantages of using Pinterest is, buying cycle stages are no more the barriers. You can sell directly. On other social platforms, there are stages like awareness, consideration and purchase.
In conversion optimization, this is often considered as eliminating sales friction. A user sees a product and if he likes, he can purchase.
Use Pinterest Button
On your ecommerce website, use Pinterest button. It will help in getting third party endorsement. Posting the Pinterest button on product pages will help visitors pin them on their Pinterest boards. Hire web designer
for a better opinion on product pages layout.
Build Smart Boards
Each board represents a separate theme. Don’t post everything under one board. Segregate and post smartly. It turns out that when a business post in different boards, the interest level of surfers’ increase.
Also, only add prices of those products which are always in stock. You don’t want customers losing excitement because you don’t have the product.