Every audience segment works differently but there are some common buying habits and preferences of shoppers. First as an ecommerce store owner, look out for the reasons of cart abandonment.
Here are few stats:
1- Extra shipping cost or increase pricing make 56% consumers leave
2- 37% of the consumers don’t purchase because they just browse
3- 36% find a better pricing for the same product after comparison
4- 25% of the shoppers leave due to poor ecommerce store navigation
Let’s see some of the ways of reducing shopping cart abandonment.
1- Use valid SSL certificate, show trust symbols
Amongst ways of improving trust during the buying process of a customer is using a valid SSL certificate. When a customer purchases online, he puts a lot of faith on an ecommerce store. They hand over their personal and financial information i.e. credit or debit card details. And we have heard of credit card breaches in the past.
Make sure your SSL certificate isn’t out of date and is installed properly in the store. One of the research studies suggests that 61% of the users leave the ecommerce website
because they don’t have trusted logos. They are actually well-known security logos such PayPal verified logo etc.
2- Don’t give your users a price shock, try transparent shipping
Unexpected cost or price range is a core reason why users leave shopping carts. Typically, the price shock happens when a user adds a product into the cart and enters into the checkout process.
To reduce the effect, ensure that your shipping charges are transparent and properly displayed at the product description page. We recommend adding ‘shipping calculator’ before the user proceeds towards the checkout.
How to map out shipping process on a Shopify store during seasonal rush?
3- Follow up emails
Users normally browse and leave the cart in some of the cases like we mentioned the stat, ‘37% leave the cart because they browse out of habit.
By the time the user leaves the cart, there are chances that email ids are saved at the backend. Use them for follow-ups. Right after the user leaves the cart, remind via email. And do follow-ups for 1-2 times afterward.
Get to know how you can improve your emails' click-through rate.
4- Analytics for the user flow
If you use Google analytics for your ecommerce website, you can see the user flow. How many users are falling out from the home page and where there is a recurrent flow. Rather making assumptions, it is better recommended, use stats. It will reflect the bottlenecks of the product pages and where traffic is dropping.
3 actionable marketing tactics for rapid increase in ecommerce sales.