In part 1 of this blog post, we discussed setting up one of the most useful SEO tool i.e. SEMRush and how it could be used for jotting down a list of competitors based on the industry keywords.
Let’s get started from where we ended.
Competitor’s Successful Pages Are Your Asset for SEO Marketing
You need to find out which keywords are driving the most traffic on such pages. Scroll down to the keywords section in SEMRush tool and click on the full report.
You will get a complete list of organic keywords or search terms on which pages of the competitor is ranking. Here is an example screenshot.
Don’t Forget Targeted Keywords
Your company now needs pair of targeted keywords to be incorporated into blog posts and focus on the content generation as according.
SEO Tip: Keywords with high search volume and low competition are the ones you should pay attention.
Use the Skyscraper Technique
Now get harder into the working strategy. The skyscraper technique is one of the SEO tips and outlines the ways content can compete with the market.
There are following pointers important here:
Produce lengthy content
, this means your content should cover more sub-topics than the one covered by competitor.
Prepare a more recent and relevant version
, there are chances that you already had a blog or related content but add more up-to-date examples for recency.
Formatting of content
, this means the layout of the blog/page is important. Design a better version than your competitor.
In order to cover all these three points, check where your competitor lack, and what else can make the blog post elaborative and more informative.
Once you have decided what sort of content should be prepared. Write a whole draft and then optimize. For instance, you want a blog with a target keyword ‘content marketing’, use it as a primary keyword inside the content.
SEO tips for content optimization include:
1- Relevancy of URL (www.companyx.com/content-marketing
2- Use the keyword ‘content marketing’ in H1 tag
3- Use the keyword in first 100 words
4- Use the keyword in meta title and meta description
Latent Semantic Indexing Keywords
LSI keywords have changed the way we used to determine the relevancy of the keywords or content. Previously we were relying on keyword density. Now Google is even smarter, it relies on Latent Semantic Indexing keywords. Let’s make it clear through an example.
In Google search, if we write ‘Apple’ how could it fetch results. The search engine doesn’t know the context i.e. either the user is interested into brand, fruit or a nickname. However, LSI keywords are like flavor, taste, tech etc.
Now we have the content ready for posting.
How to Steal Competitor Traffic and Leads? Part 1
Digital Marketing Trends You Can't-Miss in 2019
3 Simple Ways to Generate More Backlinks, More Traffic
Coming Up Next:
How Can I Steal the Backlinks of My Competitor?