Put the ‘customer-first’ approach beyond your services and products to gain trust.
While building a website, consider setting that up as a newsletter. Important elements will go ‘above the fold’ and the less important will go ‘below the fold’.
But, there should be a strong call to action in order to let customers get to you easily.
Mainly, a website does three things:
1- It drives customers
2- It gets customers to stay
3- It converts customers
To achieve these three goals, you have to think of customers’ lifecycle and psyche.
Small business takes pride in having their own flavor and personality. However, experts suggest every business should ‘tell a story online’ through a website design
. Do share what your company does and about the team.
Let’s see what a website must have which a customer actually wants to see.
1- Unique Selling Point (USP) of a company
How your company is unique from the rest of the market is what justifies your company’s USP. Don’t exaggerate or lie when sharing about company’s bio. Expertise, number of years, attributes of a team should be added in the bio, as they may themselves separate company from the rest in the industry. A user needs to know USP before he makes up his mind to buy.
2- Clarity and consistency
A website should make a clear sense of what it’s offering. Most of the times, even high-end websites
fail to inform users what their main products are and what they are offering in short span of users’ visit.
Many service-oriented companies clutter information on a homepage for competitive reasons. Bring forth consistency and flow by linking up your products and services to your homepage.
3- Contact information
Companies put vague physical locations which makes its customers think if the company is authentic and trustworthy. This is a small step but it helps in developing credibility.
A phone number, physical address, and few building photos are quick yet easy ways to gain customer’s trust.
4- 3rd party validations, not just testimonials
Add client testimonials, rewards and recognition, case studies, any publication clippings etc. are part of third-party validations. Potentials customers want to know who you do business with and what skillset your team has. Do list your clients on your website.
5- SSL Security System
Secure Socket Layer (SSL) is an encryption system which offers protection for the exchanged data privacy between two parties (be it a customer and a website).
If you have an e-commerce website, a customer wants to make sure if their personal data (credit card information) is secure.
6- Ease of navigation, clear call to actions
If your traffic can’t find a way to a product from your website, how could they buy from it? Keep your website crisp, clean and easy to navigate
. Site owners must study user buying patterns and lifecycle.
Customers can act only if they see buttons of call to actions. ‘Buy Now’, ‘Sign Up’, ‘Read More’ etc. are clear indications for customers to take action.
Encourage your customer to share feedback about the products and services you are selling, the ordering process, customer service. This will help you to refine your process flows. Even you might get some good stories or blogs to feature on your website.
8- Optimization for mobile
More and more people are relying only on mobile devices for shopping or even information sake. It’s being said that by 2020, 54% of the ecommerce sales will be through mobile. And we all know that this isn’t surprising.
In case, your web design and development is outdated then what’s the point of thinking increase in sales. For making huge profits, you have to update website design continuously and periodically.
Your website should be mobile friendly. Responsive design is what which can possibly be open on all devices better.
How can i optimize for mobile commerce sales?
9- Well formatted content
Quality of content is important but what’s more important is it’s formatting. Once the user reaches to one of the content pages you have created, they’ll just scan through the information. They won’t read the whole story.
Make sure you make scanning user information easy. There are following ways of doing it:
-Use bullet points for lists
-Bold text or highlight topics/headings
-Use headings and sub-headings (instead of putting paragraphs only)
Make sure your content is fully optimized before you go live with the page.
We already have a detailed blog post on how you can skyrocket lead generation through content
. All the methods shared in the blog are actually ways of content optimization.
10- Loading times
Your website shouldn’t take more than 3 seconds to load. If it’s taking more than that you’re in trouble. Because user doesn’t wait much. Exit or bounce rate of slow loading websites are really high.
This point is pretty much obvious for web developers and web designers. They ensure that things run smoothly after the website goes live.
How to optimize web page speed?