Top 7 User Friendly Features a Website Must Have
Put the ‘customer-first’ approach beyond your services and products to gain trust.
While building a website, consider setting that up as a newsletter. Important elements will go ‘above the fold’ and the less important will go ‘below the fold’.
But, there should be a strong call to action in order to let customers get to you easily.
Mainly, a website does three things:
1- It drives customers
2- It gets customers to stay
3- It converts customers
To achieve these three goals, you have to think of customers’ lifecycle and psyche.
Small business takes pride in having their own flavor and personality. However, experts suggest every business should ‘tell a story online’ through a web design. Do share what your company does and about the team.
Let’s see what a website must have which a customer actually wants to see.
1- Unique Selling Point (USP) of a companyHow your company is unique from the rest of the market is what justifies your company’s USP. Don’t exaggerate or lie when sharing about company’s bio. Expertise, number of years, attributes of a team should be added in the bio, as they may themselves separate company from the rest in the industry. A user needs to know USP before he makes up his mind to buy.
2- Clarity and consistencyA website should make a clear sense of what it’s offering. Most of the times, even high-end websites fail to inform users what their main products are and what they are offering in short span of users’ visit.
Many service-oriented companies clutter information on a homepage for competitive reasons. Bring forth consistency and flow by linking up your products and services to your homepage.
3- Contact informationCompanies put vague physical locations which makes its customers think if the company is authentic and trustworthy. This is a small step but it helps in developing credibility.
A phone number, physical address, and few building photos are quick yet easy ways to gain customer’s trust.
4- 3rd party validations, not just testimonialsAdd client testimonials, rewards and recognition, case studies, any publication clippings etc. are part of third-party validations. Potentials customers want to know who you do business with and what skillset your team has. Do list your clients on your website.
5- SSL Security SystemSecure Socket Layer (SSL) is an encryption system which offers protection for the exchanged data privacy between two parties (be it a customer and a website).
If you have an e-commerce website, a customer wants to make sure if their personal data (credit card information) is secure.
6- Ease of navigation, clear call to actionsIf your traffic can’t find a way to a product from your website, how could they buy from it? Keep your website crisp, clean and easy to navigate. Site owners must study user buying patterns and lifecycle.
Customers can act only if they see buttons of call to actions. ‘Buy Now’, ‘Sign Up’, ‘Read More’ etc. are clear indications for customers to take action.