Original Corporate Image Depicts Your Business Face

Websites aren’t just about the design aesthetics but way more than that. It helps target audiences to understand the product, and react positively in customer lifecycle. Clients often think of website as code, wireframes and content management systems. But pro designers know that cool visuals and code won’t determine the success or high ROI. Instead, it’s reaching to organizational goals, it could be anything from attracting online visitors to launching new brand.


Stage 1: Goal Identification

In close collaboration with client and stakeholders, we recognize the goal a website has to achieve. We explore following questions at this stage:

  • Who will be targeted through the website?
  • What customers can expect?
  • What is the primary objective of the website? To inform, entertain, or sell?
  • Is it part of the wide branding strategy or it has to deliver core branding message?
  • What is the unique selling point?
  • What competitors are doing?

Stage 2: Scope of Project

Specific activities and deliverables along with timelines are listed down in the second stage of web design services. We clearly set the clients’ expectations as he starts with one goal which evolves and expands during the design process. If the project scope isn’t set, the cost, budget, services and resources, may exceed from the first pitched proposal request.


Stage 3: Sitemap and Wireframes

Sitemap is like a foundation for any properly designed website. We build them to explain the relationship between various inner pages and the content elements inside. Building a website without a sitemap is same like building a house with a map.

Now comes the wireframes which give client an overview of the framework where visual designs and content elements of the website will be stored. They also pinpoint the potential gaps and challenges with the sitemap.

Stage 4: Content

Wireframes are in their place now, after that, written content is created in order to architect the real outlook of the website. First it serves as a tool to engage and drive actions of the end user. Second, it doubles, in fact triples website visibility in search engines. Keywords related to the industry are used wisely and in meta titles and descriptions of each web page.


Stage 5: Visual Elements

Finally, visual elements of the website are developed. Existing branding elements are used as clues for color choices and logos often stipulated by clients. We avoid using massive images in web visuals, moreover, we follow the best designing practices to not only make a website good-looking but optimized too.

Stage 6: Testing

Once a website has got its content and visuals, testing starts. Each and every page is being tested to see either all of the internal links are working fine. Loading tests of the website, either it’s loading properly on all internet connections and all devices. Stress test, performance test, functionality test and usability tests are performed in this phase.

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